Case Study: Hayley Cakes and Cookies
Case Studies: Hayley Cakes and Cookies
E-commerce and Order Management App for Successful Bakery Operations
If you like cakes and cookies with creative designs, you will appreciate the products of Hayley Cakes and Cookies. As a growing bakery with four store locations in Texas, online customers across the USA, and hundreds of thousands of Instagram followers, it’s no secret they are successful. This success demanded improvements to the online ordering experience and operations for managing incoming order requests.
Our team at WEBii has collaborated frequently with the owners and managers to create new and improved features for the e-commerce website, as well as a custom application for tracking and managing orders.
This web development project included features like:
- Integration with WordPress
- Online forms for custom quote requests
- E-commerce product catalog with many categories
- Product keyword search
- Pick up and shipping options
- Customer delivery date selection with automated fulfillment and shipping schedule rules
- Shipping rates integration
- Integration with credit card payments and PayPal
- Automated tracking of quote requests and incoming orders
- Quote reply tools
- Customer text message integration
- Escalation of quotes to orders
- Quick administration of the order production pipeline status
- Customer tagging and repeat customer recognition
- An order workload calendar
- Several admin user permission levels