Web Development Category

Reasons to Repurpose Material for Your Content Marketing Campaigns

by Ruth Hawk
Monday, September 18th, 2017

The goal of content marketing is to produce an abundance of rich, relevant material with which to engage your target audiences. However, obtaining this material and achieving these goals does not mean creating something entirely new very time your editorial calendar calls for the release of content. Repurposing content can actually benefit your campaign

Repurposing web content

8 Tips for Building User-Friendly Custom Web Applications

by Ruth Hawk
Monday, September 11th, 2017

Custom web applications can add functionality and interactivity to your website. For example, shopping carts can make checking out easier on your e-commerce website, while online courses allow people to learn and grow right on your website. However, if web applications are going to make certain tasks easier for your website visitors, they need to be desi

Woman Typing Blogs at Start Up

6 Ways to Direct Visitors’ Attention to Your Call to Action

by Ruth Hawk
Monday, May 15th, 2017

Regardless of the type of conversions you hope to earn from your site, you greatly increase your chances of getting them if you include a visible call to action (CTA) on each web page. Much of this visibility comes from effective web design. Here are a few suggestions for adding the visual cues to your web design that will direct visitors’ attention to

Man Searching

WEBii Shares Advice in Video Interview

by Ally Hugg
Thursday, March 31st, 2011

We recently welcomed a special guest to the WEBii office - who wanted to learn about the importance of custom web design and maintaining a professional website. Doug Keating, of Structural Environments came by to conduct a video interview with Jacqueline Sinex, Project Manager here at WEBii.

Fonts for the Web

by Jacqueline Sinex
Monday, February 9th, 2009

Suppose you have spent a good deal of time and money working on your company branding, and your business logo has a beautiful scripted font that you are ever so proud of. Having this fancy logo is certainly fine, but don’t count on translating that same font into all of the body text for your […]

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