SEO Category
Short-Form Content vs. Long-Form Content: How the Two Can Work Together
by Ruth Hawk
Monday, July 3rd, 2017
When it comes to meeting any of your website goals, from search engine optimization success to customer conversions to brand awareness, content is king. When deciding between the two types of content, long form and short form, how do you choose? The key is not seeing them as opposed to each other but as two pieces of a comprehensive and effective content
5 SEO Tasks to Prioritize
by Ruth Hawk
Monday, June 19th, 2017
Search engine optimization is a comprehensive approach. While its end goal is to improve your website’s visibility in the search results, it incorporates many strategies in order to do so. Without a clear idea of where to start, you may struggle to prioritize these tasks. Here are a few of the tasks you should do first.
5 Reasons SEO Experts Can Be a Better Choice than DIY SEO
by Ruth Hawk
Monday, May 8th, 2017
On the surface, DIY SEO seems appealing, particularly because it is less expensive than hiring SEO experts. However, SEO experts offer a number of advantages that often do not exist with DIY SEO. As a result, hiring SEO services is often the best approach for websites serious about improving their rankings in the search results.
Beginner Blogging Mistakes to Avoid
by Ruth Hawk
Monday, May 1st, 2017
Blogging has many benefits for websites looking to improve traffic, search engine performance, conversions, leads, and sales. In order to enjoy the benefits of blogging, you need to avoid some of the most common mistakes committed by beginning bloggers.
The Importance of Local SEO
by Ruth Hawk
Monday, April 24th, 2017
There are many reasons to pursue local SEO, not least being the huge potential it has to boost business for companies. What follows is a look at some of the biggest reasons to consider incorporating it into your search engine optimization efforts.
Long-Tail Keywords and SEO: An Overview
by Ruth Hawk
Monday, April 3rd, 2017
The use of long tail keywords has become increasingly important to the success of any search engine optimization campaign. Not only do they make it easier and less expensive to attract the qualified leads a website needs, but they also mesh with the need to address changes in how people search. What follows is a look at long tail keywords and how they ca
Voice Search and SEO: Understanding the Trends and How to Make Them Work for You
by Ruth Hawk
Monday, March 20th, 2017
Voice search is enjoying a rapid growth in popularity, and, its growth is likely to continue. The growth of voice search necessitates a new approach to search engine optimization. Achieving this kind of search engine optimization means understanding the trends driving voice search and how they impact website development and content creation.
Common SEO Problems that Can Hurt Your E-Commerce Website
by Ruth Hawk
Friday, February 3rd, 2017
What follows is a look at some of the most frequent SEO problems on e-commerce websites, and some suggestions for fixing them.