search engine optimization Archives

4 Search Engine Optimization Benefits of Featured Snippets

by Ruth Hawk
Tuesday, January 16th, 2018

Appearing above all of the organic search results, and therefore labeled "position zero" for search engine optimization purposes, the featured snippet pulls concise and organized information from one of the search results (usually one of the top 5 results) and displays it in a box just underneath the sponsored ads. As a result, capturing the featured sni

5 SEO Tasks to Prioritize

by Ruth Hawk
Monday, June 19th, 2017

Search engine optimization is a comprehensive approach. While its end goal is to improve your website’s visibility in the search results, it incorporates many strategies in order to do so. Without a clear idea of where to start, you may struggle to prioritize these tasks. Here are a few of the tasks you should do first.

Why Web Design Is Not Enough

by Ruth Hawk
Monday, June 5th, 2017

With 89 percent of people in North America (equaling 320 million people) using the Internet, the necessity of an effective web design is clear. While an eye-catching appearance can certainly encourage website visitors to stay and explore your site, there are other factors that will (1 Get them there in the first place and (2 Convince them to stay.

The Importance of Local SEO

by Ruth Hawk
Monday, April 24th, 2017

There are many reasons to pursue local SEO, not least being the huge potential it has to boost business for companies. What follows is a look at some of the biggest reasons to consider incorporating it into your search engine optimization efforts.

Common SEO Problems that Can Hurt Your E-Commerce Website

by Ruth Hawk
Friday, February 3rd, 2017

What follows is a look at some of the most frequent SEO problems on e-commerce websites, and some suggestions for fixing them.

Do’s and Don’ts of Search Engine Marketing

by Ruth Hawk
Monday, December 21st, 2015

If you are seeking to maximize your online presence, search engine marketing can serve as a valuable companion to your search engine optimization efforts.

Why Is Content So Important for SEO?

by Lizzy Cederberg
Wednesday, March 11th, 2015

This is a question we get asked a lot – why does content matter so much? The truth is, it matters because search engines care about it.

5 Ways Your Business Website Can Be Better Today

by Lizzy Cederberg
Wednesday, February 12th, 2014

A business website should above all be informative and easy for visitors to understand. It needs to have a homepage, an about page, a contact page, and some pages that explain specific services or products. Many business websites end there, but adding a few other features and pages can take your site from good to […]

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