search engine optimation Category
There’s a Plugin for That! Helpful Tasks You Can Accomplish with WordPress Plugins
by Eli Newman
Friday, April 12th, 2019
The great thing about plugins is that they often times take tasks that seem intricate and confusing, and they do the majority of the hard work for you.
Want Better Search Engine Optimization? Try Blogging
by Ruth Hawk
Monday, July 30th, 2018
When it comes to improving the online visibility of your website, there are many strategies you can, and ought to, pursue. And, one of the most effective is blogging. No longer just the domain of youth trying to get their thoughts out on the Internet, blogging is a valuable tool for building positive perceptions of your brand among a wide online audience
How to Optimize E-Commerce Website Product Pages for SEO
by Ruth Hawk
Friday, July 6th, 2018
When you own an e-commerce website, your product pages are often the first place that people will come to when they visit your site. People tend to search for specific products rather than look for a home page or blog to land on when they want to purchase something. Making these product pages visible in the search results and appealing to visitors is, th
Search Engine Optimization Tips for Small Businesses
by Ruth Hawk
Wednesday, June 20th, 2018
With almost 29 million small businesses in the United States providing 55 percent of all jobs, it is clear that small businesses are vitally important. But these companies might have a hard time seeing their importance as they struggle for visibility alongside the much larger companies in their fields. That is one of the reasons that search engine optimi
Search Engine Optimization and Search Engine Marketing: 5 Main Differences
by Ruth Hawk
Monday, August 7th, 2017
For businesses looking to build a robust marketing campaign to drive traffic and conversions at their websites, there are two main strategies available: Search engine optimization and search engine marketing (also known as pay per click or PPC marketing). These two approaches have some similarities. In fact, SEO and search engine marketing often work bes
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