pr Category

Knowing What Your Customers Think is a Good Thing

by Rachael Pierce
Thursday, March 19th, 2009

Now more than ever it is important to have happy customers. Happy customers usually remain customers and are often more likely to spread the word (and I mean the good stuff) about your business. A good way to use your happy customers to generate a bit of buzz about your business is to ask them […]

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Wacky Wednesday in the PR House: Series 1, Part 4: Creating an Effective PR Plan

by Rachael Pierce
Wednesday, March 11th, 2009

Like all good things in life, even this series must come to an end. The good news? Wacky Wednesday in the PR House will be coming at you with fresh topics next week (and every Wednesday after that). This week is a busy week and we are covering the last six elements of an effective […]

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Wacky Wednesday in the PR House: Series 1, Part 3: Creating an Effective PR Plan

by Rachael Pierce
Wednesday, March 4th, 2009

Wacky Wednesday is in full swing and ready to pick up right where we left off last week with the next three elements of your communication plan. Featured this week: Message (RESPECT: find out what it means to me) Goals (we aren’t climbing Mt. Everest, at least not yet.) Objectives (didn’t we already decide on […]

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Wacky Wednesday in the PR House: Series 1, Part 2: Creating an Effective PR Plan

by Rachael Pierce
Wednesday, February 25th, 2009

Happy Wednesday, folks! Wacky Wednesday in the PR House is back for Part 2 of our first series. In case you missed last week, this series is all about developing an effective PR Plan. Target Audience (put the bullseye on their backs) SWOT Analysis (again, no one has called 911) Target Audience That’s right folks… […]

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Wacky Wednesday in the PR House: Series 1, Part 1: Creating an Effective PR Plan

by Rachael Pierce
Wednesday, February 18th, 2009

We all need to have a plan. A plan to do the laundry. A plan to exercise. A plan to keep in touch with friends. A plan for your PR campaign. We need plans. Some of them are more trivial than others – a plan for your PR is not one of them. In order […]

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