ppc ads Category

PPC Advertising vs. SEO

by Ruth Hawk
Wednesday, October 9th, 2019

PPC advertising and SEO have the same end result: Placing your website at the top of the search results. Their methods for achieving this goal, however, differ.

weighing differences between seo and ppc

Should You Bid on Branded Terms for Search Engine Marketing in Texas?

by Ruth Hawk
Wednesday, February 6th, 2019

When it comes to building your online presence, you have two main options: Search Engine Optimization and Search Engine Marketing, also known as PPC advertising. While search engine optimization is generally “free” (besides the time and manpower it requires), search engine marketing requires a financial investment from businesses.  At its mo

Marketing Strategy Computer on table

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