online shopping conversion Category
4 Simple Ways to Reverse Shopping Cart Abandonment
by Ruth Hawk
Monday, October 14th, 2019
Shopping cart abandonment is a common problem among e-commerce websites. Overall, about 78 percent of people abandon a shopping cart after adding one or more items. Sometimes, they leave before beginning the checkout process. At other times, they leave at some point during checkout. Either way, these lost customers represent lost profits. For businesses
E-Commerce Website Development: Tips for Maximizing Sales
by Ruth Hawk
Monday, October 12th, 2015
E-commerce website development has objectives that are different from those you encounter in other forms of web development. While other websites may focus on entertaining or educating the consumer, the almost exclusive goal of an e-commerce site is to encourage the visitor to make a purchase. Creating a site that effectively guides visitors toward this