Marketing Archives

Quick Tip: Your Digital Business Card

by Bryan Lokey
Tuesday, November 18th, 2008

How do you sign your outgoing email? Does that signature reflect the image you want to be projected for your business? Your outgoing email signature not only communicates your contact information but can also be a great way to drive visitors to your website. A standard email signature format for your company conveys professionalism and […]

Make Your Website a Touchpoint

by Jacqueline Sinex
Wednesday, November 12th, 2008

Many marketing experts will advise you to have multiple touchpoints for your customers and prospects some way to contact those people repeatedly and keep you in their minds. You might mail a postcard, make a follow-up phone call, or even visit their doorstep. But remember that your website should also serve as a communications tool. […]

Hello Out There!

by Rachael Pierce
Wednesday, April 23rd, 2008

Hello. I am a potential customer. I’d love to talk to you about your product. Heck, I’d even like to buy it. But I need one question answered. Can you help me? Wait, I am on your website. I can just find your contact information and call you myself. Hold on. I can’t find out […]

Deceptive Marketing About Domain Names

by Jacqueline Sinex
Tuesday, February 12th, 2008

We have had a growing number of questions lately about these very hasty emails and letters that start with something like “Final Notice of Domain Extension”. They go on to explain how you will lose this opportunity to secure your domain if you don’t act right away – by contacting them and, of course, paying […]

User-Friendliness and SEO-Friendliness

by Jacqueline Sinex
Tuesday, January 22nd, 2008

Planning to redesign your website? Always good to hear! Here are a few tips for improving your website, even on a limited budget. 1. Keep your logo in the top left corner, linked to the main URL. It seems so simple. But there are still many sites that do not practice this. More and more […]

The 3 Essential New Year Resolutions for a Successful Site

by Jacqueline Sinex
Wednesday, January 2nd, 2008

It’s hard to believe another year has passed. Time seems to slip away, leaving us standing at the edge of 2008, thinking about what could have been better, or what could have been worse. It’s a time when everybody makes resolutions to better themselves, and they often neglect their websites. Your website is a window […]

Promoting Retail Business on the Web

by Jacqueline Sinex
Friday, December 21st, 2007

Update: Froogle has been since been renamed Google Shopping. Businesses with a tangible product to sell have access to some handy tools on the Internet that can make service industry business owners quite jealous. Case in point: Froogle. In case you haven’t heard of it, Froogle is Google’s answer to online bargain searching. If a […]

Mastering Self-Promotion

by Jacqueline Sinex
Friday, December 21st, 2007

Update: MySpace.com is no longer a prominently used platform, and Friendster.com no longer exists. Whether you are a clothing salesman or a real estate agent, you can always benefit from the power of the Internet. And you may have noticed a growing trend in web promotion with do-it-yourself tools like blogs and networking websites. These […]

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