Marketing Archives

Wacky Wednesday in the PR House: Series 1, Part 4: Creating an Effective PR Plan

by Rachael Pierce
Wednesday, March 11th, 2009

Like all good things in life, even this series must come to an end. The good news? Wacky Wednesday in the PR House will be coming at you with fresh topics next week (and every Wednesday after that). This week is a busy week and we are covering the last six elements of an effective […]

Wacky Wednesday in the PR House: Series 1, Part 3: Creating an Effective PR Plan

by Rachael Pierce
Wednesday, March 4th, 2009

Wacky Wednesday is in full swing and ready to pick up right where we left off last week with the next three elements of your communication plan. Featured this week: Message (RESPECT: find out what it means to me) Goals (we aren’t climbing Mt. Everest, at least not yet.) Objectives (didn’t we already decide on […]

Wacky Wednesday in the PR House: Series 1, Part 2: Creating an Effective PR Plan

by Rachael Pierce
Wednesday, February 25th, 2009

Happy Wednesday, folks! Wacky Wednesday in the PR House is back for Part 2 of our first series. In case you missed last week, this series is all about developing an effective PR Plan. Target Audience (put the bullseye on their backs) SWOT Analysis (again, no one has called 911) Target Audience That’s right folks… […]

Create a Homepage That Sells

by Jacqueline Sinex
Monday, February 23rd, 2009

Simple is good, but beware of oversimplifying. A homepage needs to be more than just one picture of your product with an “enter” link. Gone are the 1990s. You need to design your homepage for 2 audiences – your visitors (humans) and the search engines (robots). Here are some tips: Include a brief yet specific […]

Wacky Wednesday in the PR House: Series 1, Part 1: Creating an Effective PR Plan

by Rachael Pierce
Wednesday, February 18th, 2009

We all need to have a plan. A plan to do the laundry. A plan to exercise. A plan to keep in touch with friends. A plan for your PR campaign. We need plans. Some of them are more trivial than others – a plan for your PR is not one of them. In order […]

Knowing Your Target Audience is Paramount

by Rachael Pierce
Thursday, February 5th, 2009

Everyone wants to make the most out of their marketing efforts. You are most likely spending money, and hoping for a steadfast return. There are a few basic areas you can cover to help aid your efforts. One thing people often forget to do is thoroughly analyze their target market/audience before they begin their campaign. […]

Hail to The Thief: How Obama Stole the Hearts of America and Taught Us All About Business Marketing

by Bryan Lokey
Tuesday, January 20th, 2009

There are two kinds of internet marketing, the kind that works, and the other kind. Mimicry has become less a form of flattery, and more of a standard operation procedure, so who better to mimic than the man who marketed himself so well that he became one of the most powerful men in the world. […]

E-Learning: Out of the Classroom and Onto the Web

by Jacqueline Sinex
Monday, December 22nd, 2008

Does your company offer courses for professional certifications that require students to spend several hours in a classroom every year? How much more convenient would it be for those individuals to study from their home or office? E-Learning Examples Real estate industry courses with multiple chapters, interactive Flash quizzes, random security check que

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