Marketing Archives

Must-Have Search Engine Optimization Skills

by Ruth Hawk
Tuesday, September 18th, 2018

Some business owners mistakenly try to treat search engine optimization as a skill they can pick up in a weekend of study or a free online class. The reality, however, is that SEO is a field of expertise that requires full time professional commitment from experts. And when you start looking for SEO experts to help you build the online visibility of your

Web Design Tips for Compelling Blog Content

by Ruth Hawk
Tuesday, September 4th, 2018

Creating and maintaining a blog can be an excellent way to support your search engine optimization efforts, build brand awareness, and establish your business as a leader in your industry. However, a blog only works if people actually read it. And people will only read your blog if they find it visually appealing and easy to digest once they land on that

Reasons to Future Proof Your E-Commerce Website

by Ruth Hawk
Wednesday, July 11th, 2018

Your e-commerce website is your company's lifeblood. Through it, you earn the sales, brand recognition, and customers you need to thrive as a business. And that means that you cannot be satisfied with simply creating a look that looks and works great today. Called future proofing a website, taking steps to ensure that your site continues to keep up is im

4 Digital Marketing Trends to Watch for in 2018

by Phillip Smith
Tuesday, January 9th, 2018

If you are looking to stay ahead of your competitors, it is important to prepare for and anticipate any upcoming trends that may change the digital marketing landscape. Luckily for you, we have done some research that might help you in your quest for better digital marketing in the year 2018.

7 Tips for Creating Compelling Content for Marketing

by Ruth Hawk
Friday, September 22nd, 2017

Compelling content is critical to a successful content marketing campaign. Writing material that will interest and educate your audience will help you to position your company as one that can be trusted with their industry related questions, concerns, and business. Here are 7 tips to help you more easily create this kind of material for your content mark

Reasons to Repurpose Material for Your Content Marketing Campaigns

by Ruth Hawk
Monday, September 18th, 2017

The goal of content marketing is to produce an abundance of rich, relevant material with which to engage your target audiences. However, obtaining this material and achieving these goals does not mean creating something entirely new very time your editorial calendar calls for the release of content. Repurposing content can actually benefit your campaign

Search Engine Optimization and Search Engine Marketing: 5 Main Differences

by Ruth Hawk
Monday, August 7th, 2017

For businesses looking to build a robust marketing campaign to drive traffic and conversions at their websites, there are two main strategies available: Search engine optimization and search engine marketing (also known as pay per click or PPC marketing). These two approaches have some similarities. In fact, SEO and search engine marketing often work bes

Outsourcing Website Content: 3 Questions Answered

by Ruth Hawk
Monday, July 31st, 2017

If you feel ill equipped to produce consistent, high quality content for your website, you are not alone. In fact, 58 percent of marketers feel uncertain about their ability to produce high quality content.It is this lack of time and ability that has led to the popularity of outsourcing website content. Today, only about one-quarter of marketers keep all

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