Effective communication Category

The 4 Qualities that Define Relevant Content

by Ruth Hawk
Friday, February 17th, 2017

The term “relevant” gets thrown around quite frequently in discussions about website content. However, the term itself is a bit generic. What, for example, makes for relevant content? While the specific form that relevancy takes depends on your business and your target audience, there are four qualities that are present in all effective content marke

Business Advantage and Sales

Selling Services with a Long Buying Cycle on Websites

by Jacqueline Sinex
Tuesday, January 21st, 2014

Businesses that offer a service with a large ticket price or an emotional component often experience a longer buying cycle.  By buying cycle, I mean that there is a customized consultation with the prospect, maybe a lengthy proposal, and in some cases the buyer is not immediately ready to sign the contract because additional preparation […]

Marketing for service businesses

Wacky Wednesday in the PR House: Series 1, Part 3: Creating an Effective PR Plan

by Rachael Pierce
Wednesday, March 4th, 2009

Wacky Wednesday is in full swing and ready to pick up right where we left off last week with the next three elements of your communication plan. Featured this week: Message (RESPECT: find out what it means to me) Goals (we aren’t climbing Mt. Everest, at least not yet.) Objectives (didn’t we already decide on […]

PR Conversations Image 1

Wacky Wednesday in the PR House: Series 1, Part 2: Creating an Effective PR Plan

by Rachael Pierce
Wednesday, February 25th, 2009

Happy Wednesday, folks! Wacky Wednesday in the PR House is back for Part 2 of our first series. In case you missed last week, this series is all about developing an effective PR Plan. Target Audience (put the bullseye on their backs) SWOT Analysis (again, no one has called 911) Target Audience That’s right folks… […]

PR Discussion Image

Latest & Greatest

Press Room

WEBii Ranked as a 2024 Top Ethnic Minority-Owned Business in Austin
Building Success Interview with Website Planet

Contributors

avatar for Julissa GuadagniJulissa Guadagni (4)
avatar for Jacqueline SinexJacqueline Sinex (214)
avatar for Jane Baxter LynnJane Baxter Lynn (1)
avatar for Lara HollersLara Hollers (1)
avatar for Kathleen HackneyKathleen Hackney (1)
avatar for Aimee JohnsonAimee Johnson (1)
avatar for Lidia S. HovhanLidia S. Hovhan (1)
avatar for Jessica PerkinsJessica Perkins (2)
avatar for Megan MarshallMegan Marshall (137)
avatar for Elizabeth FoleyElizabeth Foley (1)
avatar for Nathan MontgomeryNathan Montgomery (1)
avatar for Melanie ReynaMelanie Reyna (1)
avatar for Laura PattersonLaura Patterson (1)
avatar for Karina HarchandaniKarina Harchandani (6)
avatar for Maisie CantrellMaisie Cantrell (44)
avatar for Eli NewmanEli Newman (7)
avatar for Ryan FeldmanRyan Feldman (3)
avatar for Marketing EditorMarketing Editor (9)
avatar for Ruth HawkRuth Hawk (198)
avatar for Stacey WelchleyStacey Welchley (4)
avatar for Phillip SmithPhillip Smith (5)
avatar for Meredith SchraederMeredith Schraeder (2)
avatar for Jessica JonesJessica Jones (2)
avatar for Jen SayrooJen Sayroo (1)
avatar for Samantha RiveraSamantha Rivera (2)
avatar for Lizzy CederbergLizzy Cederberg (6)
avatar for Rachel SchelterRachel Schelter (3)
avatar for Alan SafaiAlan Safai (5)
avatar for Carmen SutherlandCarmen Sutherland (1)
avatar for Brian DisbotBrian Disbot (18)
avatar for Joey McGirrJoey McGirr (1)
avatar for Lanie CrowLanie Crow (3)
avatar for Ally HuggAlly Hugg (10)
avatar for Bryan LokeyBryan Lokey (13)
avatar for Bobby MartinezBobby Martinez (20)
avatar for MorganMorgan (6)
avatar for Rachael PierceRachael Pierce (27)
Top Web Developer in Austin

Web Insights, The WEBii Blog. Copyright 2022. WEBii.net. WebXess, Inc. Since 1996. 8500 Shoal Creek Blvd. Suite 4-104, Austin, TX 78757.