ecommerce Archives

Black Friday/Cyber Monday 2017: What It Looked Like and What It Means for E-Commerce Websites

by Ruth Hawk
Monday, December 18th, 2017

By any measure, Black Friday/Cyber Monday 2017 (Also known as BFCM, or simply Cyber Week), was a success. More items were purchased, more total sales were accrued, and profits grew more significantly than at any other point in the history of the week. Here is a look at some of the most important statistics and insights to be gained by e-commerce websites

5 Tips for Creating Effective Holiday Landing Pages

by Ruth Hawk
Friday, December 1st, 2017

When it comes to holiday marketing, landing pages are an invaluable aspect of your e-commerce website. Not only do they serve as the place where visitors land after clicking on your email links, organic search results, and targeted holiday promotions, but they also serve as the first impression most of these visitors will have of your website. As a re

10 Tips for Creating a Useful FAQ Page

by Ruth Hawk
Tuesday, September 5th, 2017

When it comes to answering potential customers’ questions about your e-commerce website’s products and services, an FAQ page can be a valuable asset. This list of commonly asked questions can alleviate people’s concerns about purchasing from you, tell them more about your brand, and support your other marketing and search engine optimization effort

Tips for Creating a Compelling About Us Page for Your E-Commerce Website

by Ruth Hawk
Tuesday, July 11th, 2017

Next to the home page, the About Us page is one of the most visited web pages on any website. At the same time, businesses sometimes feel intimidated by the prospect of putting together an About Us page. However, the potential benefits of a well-crafted About Us page make the effort worth it. To help you get started, and to remove some of the mystique su

How to Show Compelling Products on Your Website

by Jacqueline Sinex
Thursday, December 31st, 2015

During busy shopping seasons, you want to maximize your website's selling potential as much as possible. How can you make your products more compelling to visitors?

Selling Services with a Long Buying Cycle on Websites

by Jacqueline Sinex
Tuesday, January 21st, 2014

Businesses that offer a service with a large ticket price or an emotional component often experience a longer buying cycle. By buying cycle, I mean that there is a customized consultation with the prospect, maybe a lengthy proposal, and in some cases the buyer is not immediately ready to sign the contract because additional preparation […]

What Merchants Want in E-Commerce

by Jacqueline Sinex
Wednesday, March 20th, 2013

Over the years, I have had a lot of conversations about e-commerce. Most of these conversations start out with a merchant (a business trying to sell something) expressing a desire to sell online, but having no grasp of where to start. They just know they want to sell products. So then we start talking about […]

E-Commerce: 4 Follow Up Marketing Tips

by Jacqueline Sinex
Saturday, October 15th, 2011

When you have an e-commerce site, you have ample opportunities to re-market to your customer base. Maybe you didn’t know it, but there are several of these opportunities right at your fingertips. 1. Product reminders. Some shopping carts come equipped with this feature, such as Zen Cart. After the checkout process is complete, the confirmation

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