E-commerce Archives

The Wonderful World of Payment Gateways

by Jacqueline Sinex
Monday, January 18th, 2016

Payment gateways. Why do we need them, how do we integrate them and how should we test them? Learn more about the often overwhelming world of online payments that website owners and web developers face.

Website owner overwhelmed about payments and gateways

How to Prepare Your E-Commerce Website for the Holidays

by Ruth Hawk
Monday, November 30th, 2015

Even if you already have a compelling and profitable site, there are a number of things you can do to make it even more effective during the holidays.

E-Commerce Website Development: Tips for Maximizing Sales

by Ruth Hawk
Monday, October 12th, 2015

E-commerce website development has objectives that are different from those you encounter in other forms of web development. While other websites may focus on entertaining or educating the consumer, the almost exclusive goal of an e-commerce site is to encourage the visitor to make a purchase. Creating a site that effectively guides visitors toward this

Selling Services with a Long Buying Cycle on Websites

by Jacqueline Sinex
Tuesday, January 21st, 2014

Businesses that offer a service with a large ticket price or an emotional component often experience a longer buying cycle. By buying cycle, I mean that there is a customized consultation with the prospect, maybe a lengthy proposal, and in some cases the buyer is not immediately ready to sign the contract because additional preparation […]

What Merchants Want in E-Commerce

by Jacqueline Sinex
Wednesday, March 20th, 2013

Over the years, I have had a lot of conversations about e-commerce. Most of these conversations start out with a merchant (a business trying to sell something) expressing a desire to sell online, but having no grasp of where to start. They just know they want to sell products. So then we start talking about […]

E-Commerce: 4 Follow Up Marketing Tips

by Jacqueline Sinex
Saturday, October 15th, 2011

When you have an e-commerce site, you have ample opportunities to re-market to your customer base. Maybe you didn’t know it, but there are several of these opportunities right at your fingertips. 1. Product reminders. Some shopping carts come equipped with this feature, such as Zen Cart. After the checkout process is complete, the confirmation

E-Commerce: Getting Your Sales On

by Jacqueline Sinex
Tuesday, October 11th, 2011

So now your e-commerce website is done and launched. Congratulations! Oh, but wait a minute – you need orders? Yes, that’s right, the Internet is a beautiful thing, but it isn’t a leprechaun. You have to market your website to bring traffic to it, and you need to pay attention to certain things to convert […]

E-Commerce: Cart or Horse

by Jacqueline Sinex
Tuesday, October 4th, 2011

I believe in e-commerce. Meaning, I believe that people can succeed in selling a product or service online. In fact, I have seen in work – even for products that were invented in garages. But I also know that having a successful e-commerce venture requires a lot of preparation on the part of the merchant. […]

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