content marketing Category
Reasons to Repurpose Material for Your Content Marketing Campaigns
by Ruth Hawk
Monday, September 18th, 2017
The goal of content marketing is to produce an abundance of rich, relevant material with which to engage your target audiences. However, obtaining this material and achieving these goals does not mean creating something entirely new very time your editorial calendar calls for the release of content. Repurposing content can actually benefit your campaign
Short-Form Content vs. Long-Form Content: How the Two Can Work Together
by Ruth Hawk
Monday, July 3rd, 2017
When it comes to meeting any of your website goals, from search engine optimization success to customer conversions to brand awareness, content is king. When deciding between the two types of content, long form and short form, how do you choose? The key is not seeing them as opposed to each other but as two pieces of a comprehensive and effective content
How to Create a Successful Blog Strategy
by Ruth Hawk
Monday, June 12th, 2017
For websites looking to build visibility, brand loyalty, and business, blogging is the way to go. In order to achieve the qualities that allow a blog to stand out, you need to devote the same kind of careful attention and execution to it as you do to your web development and web design. And that means creating a blog strategy.
Online Marketing: Four Qualities of Effective Keywords
by Ruth Hawk
Wednesday, December 9th, 2015
In order to help your web pages stand out, you need to choose certain keywords around which to create your content. How do you identify effective keywords?