Austin Web Design Archives

Don’t Let Your Marketing Be Fooled

by Rachael Pierce
Wednesday, April 1st, 2009

This morning, I got bit by the April Fool’s bug… clocks got set ahead, and I thought I was late. It took me about 10 minutes (and 4 coworkers playing along with the joke later) to get it. It gave us all a good laugh, and it made me start thinking … one thing no […]

Interaction is Not an Option

by Bryan Lokey
Tuesday, March 31st, 2009

The proliferation of social networking throughout the internet has led to a sharp increase in social marketing. Whether this marketing comes in terms of social networking profiles, viral videos, or blog entries companies are striving to meet their customers where they are–online. While this type of marketing effort is a necessity, companies have to

Online Newsrooms

by Jacqueline Sinex
Monday, March 23rd, 2009

Yet another example of how to use your website as a communications platform, rather than just a marketing tool: a newsroom. More commonly seen in websites for mid-size and large corporations, a newsroom serves many purposes. From a PR standpoint, it fortifies messages you have already spread to the public. From a marketing aspect, it […]

How the Web Fuels Efficiency

by Jacqueline Sinex
Monday, March 16th, 2009

While your site is always a marketing tool, it is also a resource that will improve the efficiency of your internal operations. One good example of this is online registration documents. This is perfect for medical practices and consulting firms. Consider This Include PDF versions of all of your standard new customer documents on the […]

Fonts: Handle Them Carefully!

by Bobby Martinez
Friday, March 13th, 2009

“Handle them carefully, for words have more power than atom bombs.” -Pearl Strachan What’s in a font? In a world flooded with visual communication, our senses are inundated daily by an incalculable volume of typography. For those unfamiliar with the term, typography is the study and application of communication through the media of word

Quick Tip: Make Social Media Work for You

by Rachael Pierce
Tuesday, March 10th, 2009

Everyone is talking about social media and how it can help your business. You’ve joined the bandwagon and are diving deep into the social media world, but is that enough? To make social media work. you’ve got to do more than just sign up. You have to be worth following! You want to make yourself […]

What’s in a Brand?

by Bobby Martinez
Friday, March 6th, 2009

So what can a design team do for your brand? Understanding this lies at the very heart of why design exists, and what designers actually do.

How To Turn a Photo From Color into Black and White For Free in 1 Minute

by Bobby Martinez
Thursday, March 5th, 2009

Update: Since the creation of this article, Picnik has closed. Easy, just use Photoshop, right? Sure, that would be the easiest way. However, Adobe Photoshop can cost anywhere upwards of a thousand dollars, so this isn’t something that just anyone can use. Most likely, you would have to be at a company, or a school, […]

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