Is Pop-Up Advertising the Right Move for Your Website?
by Megan Marshall
Tuesday, April 18th, 2023
Each type of advertising has its own strengths and weaknesses. Therefore, businesses need to be smart with their decisions on how to advertise. They must consider their target audience, budget, and unique set of goals, rather than simply investing in whatever they have heard works. Just because someone else in your industry had success with […]
The Purpose of Including a Sitemap in Web Design
by Megan Marshall
Tuesday, April 11th, 2023
When you go about designing a website, you likely have several goals in mind. Perhaps you are aiming to generate more qualified leads, for example. By increasing awareness of your business or non-profit organization, you ultimately set yourself on the right track for improving your lead conversion rate. Another goal you might have is increasing […
What Can Google Maps Do for My Restaurant?
by Megan Marshall
Tuesday, April 4th, 2023
Before the age of technology, when you wanted to buy something, you had to physically travel to a business. But in recent decades, that has dramatically shifted. You are now able to go to a business’s website and make purchases with just a few clicks, without leaving the comfort of your couch. The same idea […]
10 Frequently Asked Questions About Search Engine Optimization
by Megan Marshall
Tuesday, March 28th, 2023
When you create a website, the goal is to get it in front of your audience and make a good first impression. By getting serious about search engine optimization (SEO), you are able to check off both of those boxes. SEO is essentially the process of making improvements to your website to gradually increase its […]
How to Create an Effective How-To Guide
by Megan Marshall
Tuesday, March 21st, 2023
Every day, it is the goal of businesses to prove themselves to their audiences. But that proof doesn’t solely come from making high-quality products and services. It also matters whether you are capable of displaying your business as an expert in your industry. Consumers will ultimately take you more seriously and be more trusting of […]
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