8 Ways to Promote Your E-Commerce Shop Year-Round

by Megan Marshall
Tuesday, March 7th, 2023

The modern-day marketplace is highly competitive. And the reason for this is the power of e-commerce. It allows us to have shopping experiences right from the comfort of our own homes. Or from our offices. Or from the street, bus, or car. Essentially, shoppers no longer feel the need to run from store to store […]

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Blogging in 2023: The Anatomy of a Blog Post

by Megan Marshall
Tuesday, February 28th, 2023

Blogging offers a way for you to improve your writing skills through a creative outlet. When you create a blog, your goal is likely to show off your expertise. The more posts you write, the more you establish your authority. If you are in a specific niche, you have the potential to become very well-known […]

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Instagram’s Latest Updates: Deepen Your Follower Connections

by Megan Marshall
Tuesday, February 21st, 2023

Given how visual the platform is, Instagram is a major asset to your social media marketing strategy. You have the chance to share beautiful photos of your products, short Reels explaining your services, and 24-hour Stories that are full of personality. Livestreaming is also an option so that you can directly discuss your business with […]

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What to Know About Leveraging AI for SEO

by Megan Marshall
Tuesday, February 14th, 2023

Lately, there have been so many conversations involving artificial intelligence (AI). AI consists of technologies like natural language processing and machine learning. By finding patterns in data, AI is able to make predictions and learn from its own successes and failures. It is becoming more sophisticated, with technologies being able to perform cogni

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Google Analytics 4: The New Wave of Website Performance Tracking

by Megan Marshall
Tuesday, February 7th, 2023

Perhaps you have heard of Google Analytics. You may have even already used it to track your website activity. This is Google’s free service that provides you with an in-depth analysis of who is visiting your website. You get to see what your most popular web pages are, where your traffic is coming from, and […]

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