How to Get the Most Out of an Email Marketing Strategy
by Megan Marshall
Thursday, January 13th, 2022
Nobody likes unsolicited messages. There’s a folder for spam on your email for a reason. If your business sends out an email that goes straight to that folder, or else gets immediately deleted from the inbox, your time spent constructing the message was a waste. With an email marketing strategy, you will know what to […]
Customer-Centric Marketing: How Your Buyers Really Feel About Your Business
by Megan Marshall
Monday, January 10th, 2022
In order to have a lasting business, look at the world from the point of view of your customers. You have a lot of detailed knowledge about your industry, but it may not mean anything to the consumers. Your audience has to connect with your brand. People want to work with and purchase from businesses […]
Influencing Consumer Behaviors Through Webinars Held by Thought Leaders
by Megan Marshall
Thursday, January 6th, 2022
When COVID-19 hit, webinars became the best socially distant option to replace live functions. It gave the face-to-face interactions that people needed when it became limited. While webinar software had already existed, the usage skyrocketed at this time with businesses, non-profits, and schools being forced to connect online. Since then, they have trans
3 Different Approaches to E-Commerce
by Jacqueline Sinex
Tuesday, January 4th, 2022
Although the goal for selling online may be the same, there are several different ways that a business can approach e-commerce. What's the right e-commerce approach for you?
The Easy Guide to Testing Your WooCommerce Shop
by Megan Marshall
Monday, January 3rd, 2022
First of all, what is WooCommerce? WooCommerce is an e-commerce plugin for WordPress. (It adds a shopping cart to your WordPress website.) If you are already familiar with WordPress’s principles, you will go into using WooCommerce with ease. This popular e-commerce platform is managed and supported by the same company responsible for WordPress. It is [
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