5 Professional Qualifications to Be a Web Developer
by Megan Marshall
Thursday, February 3rd, 2022
It has come time for you to hire a web developer to get your business off the ground. But what exactly should you expect from them? Web developers are programmers who are responsible for building websites that are user-friendly. Regardless of the device, someone visiting your site should be able to easily navigate it at […]
How to Use LinkedIn to Connect to Your Community
by Megan Marshall
Monday, January 31st, 2022
As the world’s largest professional network on the internet, LinkedIn aims to strengthen relationships and form new ones with those in your industry. It includes students who are seeking part-time jobs, fresh-faced small business owners, and the longtime CEOs of major enterprises. Each member is hoping to advance their career in some way. With your [&h
What is the Return on Investment of SEO?
by Megan Marshall
Thursday, January 27th, 2022
Every business should care about search engine optimization (SEO). Essentially, SEO is the combination of practices to boost your placement on Google, Bing, and more. It is an organic marketing method, meaning you don’t have to deal with paying per click on your ads. Instead, year over year, you see gradual, valuable improvement. Of course, […]
The Importance of Copyediting Your Website Content
by Megan Marshall
Thursday, January 27th, 2022
Once you have gotten all of the content integrated into your website, you need to edit it. The first stage will be reviewing the writing to see how cohesive and effective it is. Your business has a particular voice that needs to shine through, whether it’s playful or professional. Are you accurately delivering your brand […]
7 Steps on How to Set Up a Google Business Profile
by Megan Marshall
Wednesday, January 26th, 2022
Before we dive in, what even is a Google Business Profile? Do you need it? The short answer is yes. No matter the size of your business, it’s a great tool to have so that potential customers can immediately find you. When your name is typed in, whether it be to Google Search or to […]
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