Best Practices When Designing Buttons for Good UX
by Megan Marshall
Tuesday, February 22nd, 2022
Although user interface (UI) and user experience (UX) are oftentimes used interchangeably, they are different things. UI is actually a subset of UX. With UI, the focus is on the looks and functions of a design element. Alternatively, with UX, web designers are concerned with the full integration process to create conditions that ensure that […]
7 Key Ways to Grow Your YouTube Channel
by Megan Marshall
Thursday, February 17th, 2022
Since launching in 2005, YouTube has taken off tremendously. Today, it boasts itself as the second largest search engine, only next to Google. It’s home to explanatory and entertaining videos alike. And because of how important video marketing has become, more and more businesses are taking advantage of the platform. They are able to bring […]
The Rise of Drag-and-Drop DIY Web Design Tools and How They Could Be Impacting Small Businesses
by Jacqueline Sinex
Tuesday, February 15th, 2022
Web consultant Jacqueline Sinex takes a deep dive into the rise of DIY front-end website builders and how they really impact small business. Learn more about the benefits, the road blocks, and the potential missed opportunities.
Tips for Staying Organized in Your Social Media Management
by Megan Marshall
Thursday, February 10th, 2022
You have already determined which social media platforms are the best fit for your business, based on where your audience is located. Now, you have to stay organized with what you post, as well as when and where you post it. In the digital environment, things are constantly changing. Between staying on top of your […]
10 Key Performance Indicators You Should Be Tracking on Your Website
by Megan Marshall
Monday, February 7th, 2022
Your digital marketing campaign needs to include goals. By using key performance indicators to support your strategy, you will be able to quantifiably measure the success of your website. You can look back at the performance data over time to see what improvements have been made, as well as where you still need to improve. […]
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