Tips for Staying Organized in Your Social Media Management
by Megan Marshall
Thursday, February 10th, 2022
You have already determined which social media platforms are the best fit for your business, based on where your audience is located. Now, you have to stay organized with what you post, as well as when and where you post it. In the digital environment, things are constantly changing. Between staying on top of your […]
10 Key Performance Indicators You Should Be Tracking on Your Website
by Megan Marshall
Monday, February 7th, 2022
Your digital marketing campaign needs to include goals. By using key performance indicators to support your strategy, you will be able to quantifiably measure the success of your website. You can look back at the performance data over time to see what improvements have been made, as well as where you still need to improve. […]
5 Professional Qualifications to Be a Web Developer
by Megan Marshall
Thursday, February 3rd, 2022
It has come time for you to hire a web developer to get your business off the ground. But what exactly should you expect from them? Web developers are programmers who are responsible for building websites that are user-friendly. Regardless of the device, someone visiting your site should be able to easily navigate it at […]
How to Use LinkedIn to Connect to Your Community
by Megan Marshall
Monday, January 31st, 2022
As the world’s largest professional network on the internet, LinkedIn aims to strengthen relationships and form new ones with those in your industry. It includes students who are seeking part-time jobs, fresh-faced small business owners, and the longtime CEOs of major enterprises. Each member is hoping to advance their career in some way. With your [&h
What is the Return on Investment of SEO?
by Megan Marshall
Thursday, January 27th, 2022
Every business should care about search engine optimization (SEO). Essentially, SEO is the combination of practices to boost your placement on Google, Bing, and more. It is an organic marketing method, meaning you don’t have to deal with paying per click on your ads. Instead, year over year, you see gradual, valuable improvement. Of course, […]
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