Twitch Influencer Marketing: How to Effectively Advertise in the Gaming Industry
by Megan Marshall
Monday, February 28th, 2022
Twitch is a fairly new player in the influencer marketing game. Although the live-streaming platform as we know it has been around since 2011, the pandemic caused a massive boom. Back at the start, The Verge reported that, in the matter of a couple of weeks, viewership had risen by 31% and hours watched increased […]
Beginner’s Guide: How to Succeed at Using Twitter for Business
by Megan Marshall
Friday, February 25th, 2022
Twitter first popped onto the scene in 2006. It’s a simple-to-use social networking and microblogging platform that is so attractive to businesses because of its large user base. In fact, according to a 2020 report by Hootsuite, about three times as many people visit Twitter each month than those that log in. This passive viewership […]
Best Practices When Designing Buttons for Good UX
by Megan Marshall
Tuesday, February 22nd, 2022
Although user interface (UI) and user experience (UX) are oftentimes used interchangeably, they are different things. UI is actually a subset of UX. With UI, the focus is on the looks and functions of a design element. Alternatively, with UX, web designers are concerned with the full integration process to create conditions that ensure that […]
7 Key Ways to Grow Your YouTube Channel
by Megan Marshall
Thursday, February 17th, 2022
Since launching in 2005, YouTube has taken off tremendously. Today, it boasts itself as the second largest search engine, only next to Google. It’s home to explanatory and entertaining videos alike. And because of how important video marketing has become, more and more businesses are taking advantage of the platform. They are able to bring […]
The Rise of Drag-and-Drop DIY Web Design Tools and How They Could Be Impacting Small Businesses
by Jacqueline Sinex
Tuesday, February 15th, 2022
Web consultant Jacqueline Sinex takes a deep dive into the rise of DIY front-end website builders and how they really impact small business. Learn more about the benefits, the road blocks, and the potential missed opportunities.
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