How to Prepare Your Website for a PR Campaign

by Jacqueline Sinex
Tuesday, October 29th, 2024

When you have a major PR event in the works, it often invites traffic to your website. But is your website really ready for the influx? How do you prepare before your PR campaign kicks off, to ensure that your website visitors are not met with disappointment?

Concept image beachball and website traffic analogy

Why Defining Your Organization’s Strategy is Key to Brand and Marketing Development

by Jane Baxter Lynn
Wednesday, September 18th, 2024

Does your organization (whether for-profit or nonprofit) have a defined strategic direction (Vision, Mission, Values, Purpose) and brand guidelines? Learn about four essential parts of brand and marketing strategy.

Brand Positioning and Strategy Illustration Concept

Empathetic Storytelling in an AI World

by Lara Hollers
Wednesday, August 7th, 2024

To truly connect with our audiences, we must understand them. And to understand them means we can empathize with them...The curveball, however, is in finding the balance we face today: leveraging empathetic storytelling in an AI, data-driven world.

Storytelling in an AI World concept image

Customer Retention: A Comprehensive Guide to Retaining Your Customers

by Kathleen Hackney
Friday, July 26th, 2024

Acquiring a new customer can cost five to seven times more than retaining an existing one, and 65% of a company’s revenue comes from existing customers.

Customer Retention Illustration

Top Reasons Why Web Designs Don’t Launch

by Jacqueline Sinex
Thursday, June 13th, 2024

Despite how truly exciting designing a new website is, many people find it overwhelming. Even the smartest marketing leaders experience frustration at the time it takes to finish their web design project, feeling like there is no end in sight.

Website launch failure concept broken rocket ship
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