Best Halloween Marketing Ideas for Businesses

by Megan Marshall
Tuesday, October 4th, 2022

Although the idea of Halloween has changed in modern times, its origins date back several generations. In fact, the holiday is credited to the ancient Celtic festival of Samhain. It marked the end of the summer harvest, when ghosts returned to the earth. By the late 1800s, Americans had transformed October 31st into their own […]

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Up Your Social Proof Game by Having a Press Page on Your Website

by Megan Marshall
Friday, September 30th, 2022

Press releases are for sharing information with the public. After being pitched, they can be picked up by other outlets to further spread the word in news articles or blogs. Even the smallest mention can bring you traffic. It also helps you to build your contact base within the media. So, when the time comes […]

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Pro Tips for Conducting Remote Interviews

by Megan Marshall
Tuesday, September 27th, 2022

Connecting with someone through a computer screen can be a challenge. Think about the times when you’ve been on Zoom and a colleague (or perhaps even yourself) has endured internet problems. It takes away from the experience of the interaction. And it’s safe to say that holding a remote interview is much less easy than […]

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SEO Case Study Examples for Success

by Elizabeth Foley
Monday, September 26th, 2022

SEO case studies provide effective learning opportunities by describing the steps others took to achieve success. Additionally, SEO case studies offer real-life examples of tactics and strategies being implemented. As a result, SEO case studies help businesses identify measurable SEO goals they might want to achieve themselves.  Example of SEO StrategyÂ

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The Guide to Using Social Media for Education

by Megan Marshall
Friday, September 23rd, 2022

Social media isn’t just a space for you to show off the fun things going on in your life. It’s also a space for businesses, organizations, and individuals to promote your expertise. You might inspire a whole new generation of learners. To achieve that, though, your social media content should simultaneously be informative and entertaining. […]

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