Email Marketing with Press Releases

I often forget how beneficial press releases can be for a company. You can report nearly anything in a press release, such as a change in your company’s services, a new product, a new employee or owner, a new client or contract, or an award you have received.

What better way to spread a press release quickly than through your established email lists? Since press releases are not necessarily on a consistent recurring schedule, I find it helpful to use a flexible email marketing service like Vertical Response that offers a pay-as-you-go option.

After you announce the release to your email contacts, forward it to the Chamber of Commerce, local trade organizations, and other media outlets.