WWW Learning Center Archives

Quick Tips: Interactive Media Frenzies

by Jacqueline Sinex
Monday, August 3rd, 2009

2009 is proving to be a turning point in the number of small business owners who have asked us about using audio and/or video media in their websites. But while awareness of these interactive mediums has grown, it isn’t always advisable to start plastering video and audio files all over your website. Remember to go […]

Right Message, Wrong Medium

by Rachael Pierce
Wednesday, July 29th, 2009

Okay, you’ve got it. You have the perfect message (and ravishing design to go along with it) and now you are charged with the task of figuring out which medium works best for your message/design. All mediums are not created equal for every message, idea, or campaign. Picking the right medium means you have to […]

The Online Payment Low-Down

by Jacqueline Sinex
Monday, July 27th, 2009

So where in the world do you get started with accepting payments online? What about PayPal, and what about other credit card services? What’s the difference? There are many ways to equip your website with “e-commerce“. From sophisticated shopping carts to one-step order forms, thousands of businesses successfully make that step into the

Quick Tip: Make Your Copy Work for You

by Rachael Pierce
Wednesday, July 22nd, 2009

When you write copy for marketing materials, you need to make it work. You only have one shot to grab your customers’ attention and to make them read what you’ve written. Not only does your copy need to be catchy and informative, but it also needs to be error-free and the best possible writing you […]

Opting For A Professional

by Jacqueline Sinex
Thursday, July 2nd, 2009

Would you ever consider asking a friend to fly the airplane so you could get to your destination cheaper? What about a part-time student pilot? Unless you are a daredevil, I imagine you said no. This is a point I like to make when I hear that someone has decided to “save money” but having […]

Creating Your Own Media Advisory

by Rachael Pierce
Friday, June 26th, 2009

Media advisories are different from press releases, even though they often include some of the same information. As the name implies, it is an advisory to give the media a heads up on something that is coming in the future. Typically, it is sent out prior to the press release (typically a press release announces […]

Unexpected Surprises

by Rachael Pierce
Wednesday, June 17th, 2009

There was a pull at our office door earlier today. It was quickly followed by the peaking of a head through our window and me realizing there was a Domino’s delivery person at our front door. My mind was quickly perplexed. Typically I am the one who orders for our company luncheons, or I am […]

Quick Tip: Your Call to Action

by Rachael Pierce
Monday, June 15th, 2009

Never assume your customers know what you want them to do. You have to make it fool-proof for them. You have to spell it out for them – in black and white. Think about it like this: first, the customer reads your copy; then the customer does “X” task. X task is what you want […]

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