WWW Learning Center Archives

Image Alt Tags

by Bryan Lokey
Wednesday, January 20th, 2010

Do the images on your website have alt tags? If they do, are the alt tags something like abc123.jpg? A very basic yet helpful search-friendly design practice is to include alt and title tags in each of your graphics to better describe what they are. This tells visual impairment devices what those pictures are, and […]

Most Valuable Business Expense

by Jacqueline Sinex
Tuesday, December 29th, 2009

Recently I replied in a discussion forum asking the question, If you could only have one marketing expense for your business what would it be. Naturally, I replied with a great website! Reflecting on this more, what I should have said was, A good professional web designer. When you hire a professional web designer/web developer, […]

Setting Up Online Transactions

by Bobby Martinez
Tuesday, December 22nd, 2009

Here’s a quick tip for a first-time e-commerce project. If you plan to support real-time automated credit card transactions, you will be setting up a merchant banking account with a payment gateway (such as Authorize.net, LinkPoint, YourPay, etc.). If this is a new merchant account or a new gateway service, at some point the bank […]

How Your Website Can Help Non-Profits & Charities

by Morgan
Tuesday, December 15th, 2009

A creative and effective way for your business to help out non-profit organizations and charities is to use your company’s online resources. Consider some of these ideas: If you don’t already have e-commerce features on your site, you can easily set up a PayPal account to accept online donations without having to purchase complex a […]

Holiday E-Sales

by Jacqueline Sinex
Friday, December 11th, 2009

Despite that the average American is dreaming more about their upcoming vacation than their business, December is a time when website owners seek out opportunities to drive sales. And it isn’t too late to take advantage of the holiday buying frenzy. Things you can do to make money with your website this holiday season: Add […]

Photo Gallery Tools

by Bobby Martinez
Tuesday, November 17th, 2009

Thinking of adding a photo gallery to your website? There are a plethora of great gallery management tools available these days, some for quite a low cost or even free. Sometimes the free tools are enough to get someone by for a while, such as Google’s Picasso or Photo Bucket. These member-based photo communities are […]

Easy (and Free) Link-Building Techniques

by Morgan
Friday, November 13th, 2009

You need “link juice” to increase your site’s ranking in the SERPs. Here are a few easy, free link-building tactics that can be used by any business owner! Donate your services to a good cause or have an event that will draw media attention. Remember to take lots of pictures and videos for posting on […]

Unique Website Backgrounds

by Jacqueline Sinex
Tuesday, November 10th, 2009

With the wonderful flexibilities of CSS (style sheets), we are able to create attractive backgrounds with minimal coding and without compromising the efficiency of a website. Adding an elegant background element can help the website to stand out from the crowd, or it can even send a message about what your website is trying to […]

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