WWW Learning Center Archives

The Importance of Testimonials and Reviews on Your Website

by Jacqueline Sinex
Friday, July 5th, 2013

Testimonials should be an integral part of your website. If you are planning a new web design layout, plan to have a prime space for testimonials, ratings, and reviews. According to an eMarketing report in 2010, “Consumer reviews are significantly more trusted — nearly 12 times more — than descriptions that come from manufacturers…

Why Your Perfect Domain Name is No Longer As Valuable

by Jacqueline Sinex
Tuesday, June 11th, 2013

You have a great business selling shoes in Nowhereville. You search the web and find out ShoesNowhereville.com is available! You can’t believe it, and start shaking with excitement. But wait… before you lean your online marketing on what seems like a perfect domain name. Google made a significant update known as the “exact match dom

Adding Case Studies to Your Website

by Jacqueline Sinex
Monday, April 22nd, 2013

Case studies are a powerful tool for business. A good case study is basically a testimonial coupled with an explanation of what you do. If you are a service business, or in a business-to-business industry, it can be difficult to convey to prospects what they will get and how they will benefit from being your […]

How to Create SEO Content with Meaning

by Brian Disbot
Tuesday, April 16th, 2013

Keywords change in strength and effectiveness every month. Whether it’s a rise or fall, it can seem like a hassle to work keywords and generate SEO into text worth reading on a site. Simply scattering keywords like buckshot onto a page can generate some attention, but it’s not the kind people can appreciate or even […]

Designing a Great Meetup Page

by Jacqueline Sinex
Monday, April 8th, 2013

Meetup.com, the popular and rapidly growing community for group gatherings, updated its design tools in April 2013. Many of us participate in business-related events on Meetup to network with area professionals, meet like-minded experts and connect with our communities. It can also be quite fun to help manage a Meetup. Meetup provides a strong platform

Symptoms of A Bad Blog & How To Fix It

by Brian Disbot
Friday, April 5th, 2013

We can all recognize “good” blogs when we see them, but we might not instantly know why we consider some blogs to be better than others. In general, there are two things that make a blog “good,” or worth reading: interesting or educational topics and easy-to-understand writing. When hunting for a good read, users typically [&helli

Mobile Theme Design for WordPress

by Jacqueline Sinex
Monday, March 25th, 2013

“Mobile-friendly” is a buzzword lately with businesses. Small businesses want to know how to easily develop an attractive mobile website. If you have a WordPress-based website, updating your web design with mobile-friendliness may be easier than you think. WordPress software is easily customized using “themes”. Your website ha

What Merchants Want in E-Commerce

by Jacqueline Sinex
Wednesday, March 20th, 2013

Over the years, I have had a lot of conversations about e-commerce. Most of these conversations start out with a merchant (a business trying to sell something) expressing a desire to sell online, but having no grasp of where to start. They just know they want to sell products. So then we start talking about […]

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