WWW Learning Center Archives

5 Search Engine Optimization Tips for Website Videos

by Ruth Hawk
Monday, October 9th, 2017

In order to use video to improve your search engine optimization performance (and earn more shares, more views, and more business), you need to spend time optimizing your videos for SEO. Here are a few tips for getting the most SEO juice out of each of your website videos.

7 Tips for Creating Compelling Content for Marketing

by Ruth Hawk
Friday, September 22nd, 2017

Compelling content is critical to a successful content marketing campaign. Writing material that will interest and educate your audience will help you to position your company as one that can be trusted with their industry related questions, concerns, and business. Here are 7 tips to help you more easily create this kind of material for your content mark

Reasons to Repurpose Material for Your Content Marketing Campaigns

by Ruth Hawk
Monday, September 18th, 2017

The goal of content marketing is to produce an abundance of rich, relevant material with which to engage your target audiences. However, obtaining this material and achieving these goals does not mean creating something entirely new very time your editorial calendar calls for the release of content. Repurposing content can actually benefit your campaign

8 Tips for Building User-Friendly Custom Web Applications

by Ruth Hawk
Monday, September 11th, 2017

Custom web applications can add functionality and interactivity to your website. For example, shopping carts can make checking out easier on your e-commerce website, while online courses allow people to learn and grow right on your website. However, if web applications are going to make certain tasks easier for your website visitors, they need to be desi

10 Tips for Creating a Useful FAQ Page

by Ruth Hawk
Tuesday, September 5th, 2017

When it comes to answering potential customers’ questions about your e-commerce website’s products and services, an FAQ page can be a valuable asset. This list of commonly asked questions can alleviate people’s concerns about purchasing from you, tell them more about your brand, and support your other marketing and search engine optimization effort

An SEO Glossary for Beginners

by Ruth Hawk
Wednesday, August 16th, 2017

If you want to gain a better understanding of search engine optimization and the impact it might have on your website, your first step should be to familiarize yourself with the most basic and commonly used terms. These terms will give you a foundation upon which you can build once you hire a search engine optimization service to help you craft an effec

Search Engine Optimization and Search Engine Marketing: 5 Main Differences

by Ruth Hawk
Monday, August 7th, 2017

For businesses looking to build a robust marketing campaign to drive traffic and conversions at their websites, there are two main strategies available: Search engine optimization and search engine marketing (also known as pay per click or PPC marketing). These two approaches have some similarities. In fact, SEO and search engine marketing often work bes

Outsourcing Website Content: 3 Questions Answered

by Ruth Hawk
Monday, July 31st, 2017

If you feel ill equipped to produce consistent, high quality content for your website, you are not alone. In fact, 58 percent of marketers feel uncertain about their ability to produce high quality content.It is this lack of time and ability that has led to the popularity of outsourcing website content. Today, only about one-quarter of marketers keep all

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