WWW Learning Center Archives

Homepage Web Design Tips for a Compelling Look

by Ruth Hawk
Tuesday, August 21st, 2018

Your homepage must be a compelling entryway to further engagement with your brand. As a result, a compelling web design is critical for the homepage. Here are a few basic best practices for creating a look that encourages further interaction with your brand.

User Experience Tips for a More Engaging Web Design

by Ruth Hawk
Thursday, August 16th, 2018

In some ways, the marker of a successful web design is the impression it makes on the site's visitors. If they are happy, engaged, and taking action as a result of your web pages, than it is likely you have found the right look for your business. As a result, crafting an engaging user experience is important. By transforming a site from just being beauti

A Website Redevelopment Checklist

by Jacqueline Sinex
Wednesday, August 15th, 2018

So, you’re developing a new website? Congratulations! But also – brace yourself! Maintaining and upgrading your website is important for all businesses and organizations, but it is also a process. When your project involves changing platforms or moving to a new provider, there are some delicate aspects to consider. This is a checklist of some

Want Better Search Engine Optimization? Try Blogging

by Ruth Hawk
Monday, July 30th, 2018

When it comes to improving the online visibility of your website, there are many strategies you can, and ought to, pursue. And, one of the most effective is blogging. No longer just the domain of youth trying to get their thoughts out on the Internet, blogging is a valuable tool for building positive perceptions of your brand among a wide online audience

Tips for E-Commerce Websites During the Summer Lull

by Ruth Hawk
Wednesday, July 25th, 2018

If you feel as if the business you earn from your e-commerce website slows down in the summer, it's not just your imagination. Sales can drop by up to 30 percent over the summer. However, all is not lost. While your summer sales may never be as vibrant as your Thanksgiving and Christmas profits, you can still encourage spending during July and August by

Reasons to Future Proof Your E-Commerce Website

by Ruth Hawk
Wednesday, July 11th, 2018

Your e-commerce website is your company's lifeblood. Through it, you earn the sales, brand recognition, and customers you need to thrive as a business. And that means that you cannot be satisfied with simply creating a look that looks and works great today. Called future proofing a website, taking steps to ensure that your site continues to keep up is im

How to Optimize E-Commerce Website Product Pages for SEO

by Ruth Hawk
Friday, July 6th, 2018

When you own an e-commerce website, your product pages are often the first place that people will come to when they visit your site. People tend to search for specific products rather than look for a home page or blog to land on when they want to purchase something. Making these product pages visible in the search results and appealing to visitors is, th

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How to Identify Your Target Audience for Content Marketing

by Ruth Hawk
Wednesday, June 27th, 2018

Building a content marketing campaign can help you to create more effective online and marketing communications. However, the first step in building this strategy actually has nothing to do with planning or writing content. Instead, the first step is to get to know the people for whom you will be creating your material.

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