WWW Learning Center Category
Are Keywords Still Important for SEO?
by Ruth Hawk
Monday, October 21st, 2019
Back in the early days of search, keywords were the heart and soul of search engine optimization. Filling content with the right search terms was an almost guaranteed way of drawing in visitors and making money off of your site. Today, some argue, keywords are no longer necessary. Google’s algorithm is so advanced that it […]
Search Marketing and ROI: Facts and Figures to Support Its Profitability
by Ruth Hawk
Thursday, October 17th, 2019
If you are spending money on digital ads, it is very important that your ads earn you a satisfactory ROI. Can search marketing deliver?
4 Simple Ways to Reverse Shopping Cart Abandonment
by Ruth Hawk
Monday, October 14th, 2019
Shopping cart abandonment is a common problem among e-commerce websites. Overall, about 78 percent of people abandon a shopping cart after adding one or more items. Sometimes, they leave before beginning the checkout process. At other times, they leave at some point during checkout. Either way, these lost customers represent lost profits. For businesses
4 Tips to Speed Up Website Loading Speed Today
by Stacey Welchley
Friday, October 11th, 2019
Here are four tricks that can help get you on the right track and show some instant results in your website speed.
PPC Advertising vs. SEO
by Ruth Hawk
Wednesday, October 9th, 2019
PPC advertising and SEO have the same end result: Placing your website at the top of the search results. Their methods for achieving this goal, however, differ.
The Difference Between Hiring a Freelancer vs. a Digital Agency to Build Your Website
by Jacqueline Sinex
Friday, September 27th, 2019
Your web design vendor is an important decision. When considering the route that best fits your needs, consider the differences and the possible trade-offs.
Add Value to Your Website with Website Videos
by Ruth Hawk
Thursday, September 19th, 2019
People are not just using website videos for entertainment. Video content is used to educate and influence buying decisions.
Web Design Challenges and Solutions for Nonprofit Websites
by Ruth Hawk
Tuesday, September 17th, 2019
A nonprofit cannot go about designing a website that is just like a regular business site. It needs different tools, different solutions, and a different approach to succeed at its unique mission.
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