WWW Learning Center Category
7 Insights Gained from This Year’s Holiday E-Commerce Statistics
by Ruth Hawk
Thursday, December 5th, 2019
We may have barely finished our turkey and stuffing, but the holiday e-commerce shopping season is already in full swing. Early estimates and numbers indicate that it will be a very successful season at that. Businesses looking to capitalize on the approximately $1 trillion up for grabs between now and the end of December can […]
10 Holiday Marketing Mistakes You’re Probably Making
by Ruth Hawk
Monday, December 2nd, 2019
Billions of dollars are on the line during the holiday season. Savvy marketing can help you earn a larger share of this money, even if you are a small business instead of a major retailer like Amazon. In order to make the most of your holiday marketing, however, you have to avoid some common mistakes. […]
Drive Offline Foot Traffic with Your E-Commerce Websites
by Ruth Hawk
Friday, November 22nd, 2019
Many people think of brick-and-mortar stores and e-commerce websites as two contradictory options. People either purchase online or offline. They are either virtual traffic or foot traffic. The reality, however, is that websites and physical stores can work together to drive increased sales for your business. And with 91 percent of retail sales taking pl
Small Business Holiday Prep: Focused and Affordable
by Ruth Hawk
Saturday, November 16th, 2019
As small businesses prepare for the holiday influx of spending from consumers, they need to focus on strategies that will maximize their exposure and capacity while minimizing effort and cost.
Simplify the Checkout Process for Better Results
by Ruth Hawk
Wednesday, November 13th, 2019
With about 70 percent of customers leaving the checkout process early, it is important for your bottom line to create a process that consumers enjoy and trust.
Improve Website Security and Customer Confidence with an SSL Certificate
by Ruth Hawk
Monday, October 28th, 2019
Every business wants its website to be secure. Every client wants the businesses with which they interact to be secure as well. Unfortunately, not every business possesses a secure website. Ignoring important security steps usually occurs because the business finds the process of securing their site to be too complicated, too expensive, or unnecessary. O
Are Keywords Still Important for SEO?
by Ruth Hawk
Monday, October 21st, 2019
Back in the early days of search, keywords were the heart and soul of search engine optimization. Filling content with the right search terms was an almost guaranteed way of drawing in visitors and making money off of your site. Today, some argue, keywords are no longer necessary. Google’s algorithm is so advanced that it […]
Search Marketing and ROI: Facts and Figures to Support Its Profitability
by Ruth Hawk
Thursday, October 17th, 2019
If you are spending money on digital ads, it is very important that your ads earn you a satisfactory ROI. Can search marketing deliver?
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