WWW Learning Center Archives

Tips for Staying Organized in Your Social Media Management

by Megan Marshall
Thursday, February 10th, 2022

You have already determined which social media platforms are the best fit for your business, based on where your audience is located. Now, you have to stay organized with what you post, as well as when and where you post it. In the digital environment, things are constantly changing. Between staying on top of your […]

a person looks at social media on their phone

10 Key Performance Indicators You Should Be Tracking on Your Website

by Megan Marshall
Monday, February 7th, 2022

Your digital marketing campaign needs to include goals. By using key performance indicators to support your strategy, you will be able to quantifiably measure the success of your website. You can look back at the performance data over time to see what improvements have been made, as well as where you still need to improve. […]

5 Professional Qualifications to Be a Web Developer

by Megan Marshall
Thursday, February 3rd, 2022

It has come time for you to hire a web developer to get your business off the ground. But what exactly should you expect from them? Web developers are programmers who are responsible for building websites that are user-friendly. Regardless of the device, someone visiting your site should be able to easily navigate it at […]

How to Use LinkedIn to Connect to Your Community

by Megan Marshall
Monday, January 31st, 2022

As the world’s largest professional network on the internet, LinkedIn aims to strengthen relationships and form new ones with those in your industry. It includes students who are seeking part-time jobs, fresh-faced small business owners, and the longtime CEOs of major enterprises. Each member is hoping to advance their career in some way. With your [&h

What is the Return on Investment of SEO?

by Megan Marshall
Thursday, January 27th, 2022

Every business should care about search engine optimization (SEO). Essentially, SEO is the combination of practices to boost your placement on Google, Bing, and more. It is an organic marketing method, meaning you don’t have to deal with paying per click on your ads. Instead, year over year, you see gradual, valuable improvement. Of course, […]

The Importance of Copyediting Your Website Content

by Megan Marshall
Thursday, January 27th, 2022

Once you have gotten all of the content integrated into your website, you need to edit it. The first stage will be reviewing the writing to see how cohesive and effective it is. Your business has a particular voice that needs to shine through, whether it’s playful or professional. Are you accurately delivering your brand […]

7 Steps on How to Set Up a Google Business Profile

by Megan Marshall
Wednesday, January 26th, 2022

Before we dive in, what even is a Google Business Profile? Do you need it? The short answer is yes. No matter the size of your business, it’s a great tool to have so that potential customers can immediately find you. When your name is typed in, whether it be to Google Search or to […]

Showcase Your Work by Including Case Studies on Your Website

by Megan Marshall
Monday, January 24th, 2022

The majority of consumers will consider the experiences of their peers before they buy something. Imagine you are considering purchasing a product. The necessary research is complete, but you still aren’t completely sold. You know that one of your friends had gotten this product in the past. So, you decide to ask them whether they […]

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