WWW Learning Center Archives

What is PPC Advertising and How Do I Use It?

by Megan Marshall
Tuesday, April 12th, 2022

Pay-per-click (PPC) advertising is all about generating leads and increasing sales. It’s also dependent on relevance in order to build brand awareness. Think back to a time when you were searching on Google for a product or service. Maybe you wanted to know where you could get a good web host, so you typed the […]

The Complete Guide to Running a Business in the Age of Hybrid Work Models

by Megan Marshall
Friday, April 8th, 2022

The wave of remote work crashed into us when the pandemic began. Despite the move back toward in-person conferences and meetings, we continue to enjoy the luxury of working straight out of our homes. It has even been projected that, by the end of this year, 25% of professional jobs in North America will be […]

6 Clues That You Have a Bad Web Designer

by Jacqueline Sinex
Sunday, April 3rd, 2022

As much as I wish to avoid bringing you bad news, it’s important to get real when it comes to business web design. A business’s website is essential to the foundations of success, and yet business owners commonly trust this important asset to the wrong hands. Let’s play business detective and reveal some clues that […]

7 UI Design Mistakes You Should Avoid

by Megan Marshall
Friday, April 1st, 2022

Your website needs to be attractive to your visitors. Otherwise, they are likely to bounce. This means being aware of what user interface (UI) design they would like to see. UI design is the graphical elements that make up a website or application. These elements should promote ease of use in a stylistic way. Your […]

How to Respond to a Social Media Crisis

by Megan Marshall
Tuesday, March 29th, 2022

With the rise in social media has come the rise in importance for social media management. Maintaining your digital reputation is critical to your success, considering how much of your business is online. One bad review can make a difference. However, that is something that you should be able to easily combat. In case of […]

4 Benefits of Performing an SEO Audit on Your Business’s Website

by Megan Marshall
Friday, March 25th, 2022

If your website isn’t ranking in the search engine results pages (SERPs), you aren’t hitting the goals you should be. By performing an SEO audit, you will be given measurable results as to whether your site is following best practices. Specifically, it targets issues that are technical and structural. It also reveals competitive insights and [&hellip

SXSW 2022 Interactive Post-Event Reflections

by Jacqueline Sinex
Wednesday, March 23rd, 2022

Our goals for this year’s SXSW were to learn things in the technology and digital marketing space, and to build new relationships with interesting people in similar or adjacent industries.

The Guide to the Google SERP: Everything You Need to Know

by Megan Marshall
Tuesday, March 22nd, 2022

Google is the big dog on campus. While there are other search engines out there, such as Bing and Yahoo, none of them can compete with its power. HubSpot found that 92% of the global search engine market share is taken up by Google. It also estimates that 5.6 billion search queries are being processed […]

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