Website Usability Archives

Best Practices When Designing Buttons for Good UX

by Megan Marshall
Tuesday, February 22nd, 2022

Although user interface (UI) and user experience (UX) are oftentimes used interchangeably, they are different things. UI is actually a subset of UX. With UI, the focus is on the looks and functions of a design element. Alternatively, with UX, web designers are concerned with the full integration process to create conditions that ensure that […]

10 Key Performance Indicators You Should Be Tracking on Your Website

by Megan Marshall
Monday, February 7th, 2022

Your digital marketing campaign needs to include goals. By using key performance indicators to support your strategy, you will be able to quantifiably measure the success of your website. You can look back at the performance data over time to see what improvements have been made, as well as where you still need to improve. […]

Why Am I Not Getting Good SEO Results?

by Megan Marshall
Monday, January 17th, 2022

You have been trying to optimize your content, but your website still isn’t showing up high enough in the search engine results pages (SERPs). Unfortunately, when you are competing with millions of websites, this can be quite a challenge to overcome. Upon typing the title of this blog post into Google, for example, you receive […]

Staying Conversational and Concise with Optimized Voice Search

by Megan Marshall
Wednesday, December 15th, 2021

Being mobile-friendly in your design is something that you cannot steer away from today. For consumers to get the most out of your content, you have to provide a great mobile experience. Voice search is a big driver of traffic to your website. Whether people are on the road or just don’t want to bother […]

Get the Most Out of Your Website by Leveraging a Linking Strategy

by Megan Marshall
Tuesday, December 7th, 2021

The readers of your blog want to learn something. They have come to you with the understanding that you are an industry thought leader. However, just because you have a considerable amount of knowledge over a topic does not mean that you can, or should, squeeze it all into your post. Incorporating links is the […]

Is it Time for VPS Hosting?

by Megan Marshall
Sunday, October 24th, 2021

One of the hosting services you can choose is a Virtual Private Server (VPS). Typically used for websites that receive medium-level traffic, each VPS runs its own operating system (OS) and applications while sharing a hypervisor and hardware. You are guaranteed the resource of disk space, memory, and CPU cores within a secure container. Let’s […

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Website Accessibility: Let’s Explore ADA Website Practices

by Karina Harchandani
Wednesday, September 1st, 2021

Website owners know that the biggest business drive comes from traffic. However, if your business is not implementing practices to optimize your website accessibility, then you are losing out on increased website traffic. Many people rely on accessibility features to navigate the web. Implementing ADA-compliant practices can open an opportunity to expand

Decorative image of a hand pointing to a computer surrounded by technology images.

How to Increase Your Website User Engagement

by Jacqueline Sinex
Tuesday, June 22nd, 2021

Engagement of your visitors not only satisfies search engines; it also indicates that your prospects are closer to buying and that your customers are more invested.

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