Web Site Maintenance Archives

Your Internet Stamp: Domain Names

by Brian Disbot
Tuesday, March 6th, 2012

Domain names are a key component of every website. Establishing a domain name is one of the first tasks completed when setting up a new site. Making a memorable, effective domain name is easier than you may think. Because this is such an important gateway to your business, here are a few suggestions for picking […]

What is Page Rank?

by Jacqueline Sinex
Friday, January 28th, 2011

This is a term that gets thrown around like biscuit dough in a Southern cafe. But I expect few people actually know what it means. According to Wikipedia: Page Rank is a link analysis algorithm, named after Larry Page, used by the Google Internet search engine that assigns a numerical weighting to each element of […]

New Year, New Plan

by Marketing Editor
Thursday, January 13th, 2011

Like athletic endeavors, the business world operates best when properly planned and monitored. You can’t make the proper decisions to advance and strengthen your business without having clear, definable goals and a plan to obtain them.

Minimizing JavaScript

by Jacqueline Sinex
Wednesday, August 25th, 2010

Sometimes a little bit of JavaScript is necessary to control certain features in a website, such as a simple slideshow element on a page, which was a better choice over the heavy Flash animation. But as organic SEO becomes more prominent, we must learn to minimize the presence of javascript among our web page code, […]

Image Alt Tags

by Bryan Lokey
Wednesday, January 20th, 2010

Do the images on your website have alt tags? If they do, are the alt tags something like abc123.jpg? A very basic yet helpful search-friendly design practice is to include alt and title tags in each of your graphics to better describe what they are. This tells visual impairment devices what those pictures are, and […]

Google Says Buh-Bye to Meta Keywords

by Jacqueline Sinex
Tuesday, September 22nd, 2009

Have you heard? After years of speculation, it’s official: Google’s Matt Cutts stated that Google’s indexing formula ignores the ‘keywords’ meta tag. What does this mean? The meta keywords tag does nothing for your position on Google. However, they are still used by many other search engines and directories, so don’t b

Choosing a CMS for Your Website

by Jacqueline Sinex
Wednesday, August 12th, 2009

A lot of folks crave the ability to self-manage their website. But, no two content management system applications are equal. When researching software with your web developer, these are some factors to consider: You need CMS software that runs efficiently and won’t bog down the server and site speed. You want an administrative interface that [&hell

An Easy Traffic Boost: Contests

by Jacqueline Sinex
Monday, June 8th, 2009

If you are looking for a way to encourage people to visit (and revisit) your website, try an age-old marketing tool: a contest. Think of a simple give-away item that relates to your business – small items could be: a book by an industry author, a how-to publication that you wrote, a white paper, t-shirts, […]

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