Web Development Archives

Important Characteristics of a B-to-B Website

by Jacqueline Sinex
Friday, April 11th, 2014

Websites with a business-to-business audience have different needs than retail and consumer goods websites. Sometimes, it can be challenging trying to determine the best strategy for a “B-to-B” website. Here are a few elements that will help engage visitors and build an appropriate online reputation. Highlighting Case Studies A case study i

5 Signs Your Website Needs a Wake Up Call

by Jacqueline Sinex
Tuesday, March 4th, 2014

Even large successful companies are guilty of ignoring their websites. Before they realize it, years have gone by and the website has become antiquated and irrelevant. Sometimes it takes an outside perspective to wake up to the reality that your website needs an overhaul. 1. Excessive Flash Animation If the first page of your […]

Why Web Designers Avoid WYSIWYG Programs

by Jacqueline Sinex
Wednesday, September 18th, 2013

Most professional designers and developers prefer not to work with “WYSIWYG” programs – software that is intended for do-it-yourself website building. These types of software programs may have drag-and-drop capabilities and features that equip you with templates or design “objects” to pick from with the click of a mouse. �

Is Mobile-Friendly Design Important for My Business?

by Jacqueline Sinex
Wednesday, July 24th, 2013

How much does it affect your business when your website was designed with only desktop computer screens in mind? Does it even matter? The answer to this relies on a few factors, including your industry and audience type. The most important metric to know is simply How many of your visitors are using mobile devices to […]

Should I Have Background Music on My Website?

by Jacqueline Sinex
Monday, July 8th, 2013

Listen to the funky beat. Hear that lovely jingle. Imagine your customer tapping a foot as they browse your homepage. It was trendy and cool in the ’90s. Music on a web page? Wow! I made something interactive! A lot has happened since then. The average Internet user is a different person many years later. […]

What Merchants Want in E-Commerce

by Jacqueline Sinex
Wednesday, March 20th, 2013

Over the years, I have had a lot of conversations about e-commerce. Most of these conversations start out with a merchant (a business trying to sell something) expressing a desire to sell online, but having no grasp of where to start. They just know they want to sell products. So then we start talking about […]

Relaunching a Website with a New Domain Name

by Jacqueline Sinex
Friday, March 1st, 2013

It seems like lately, many companies and non-profit organizations are rebranding. The rebranding effort often includes a completely new domain name. When you say it out loud, changing a name seems simple. But when it comes to websites, a domain name change could have a major impact on your website’s accessibility and search engine marketing [&h

To Pal or Not to Pal: Should I Use PayPal On My Website?

by Jacqueline Sinex
Monday, June 4th, 2012

First, let me just say there is not really one “PayPal” anymore. Over the years, PayPal has become the owner of many different types of solutions, so sometimes when a person says “PayPal” they mean the standard free account you can pay for small things with, and sometimes they mean one of the payment gateways […]

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