Web Design Archives

5 Pages Most Web Designs Should Include (That You May Not Have Thought of)

by Ruth Hawk
Wednesday, April 11th, 2018

Whether people realize it or not, they expect to find certain pages on all of the websites they visit. For example, 52 percent of people who end up on a company's homepage go looking for an About Us page (and more than 80 percent of them expect to find it off the homepage, in case you were wondering where to put it). And most people would be a little con

Questions Every Web Design Should Answer

by Ruth Hawk
Monday, March 26th, 2018

Accessible and effective customer support is important in making sure that customers' questions are answered and that they feel comfortable buying from your e-commerce website. However, one strategy websites should consider adopting is heading off many of those questions before they even arise with effective web design strategies.

Tips for a Web Design that Is Customer Support Friendly

by Ruth Hawk
Tuesday, March 20th, 2018

Customers can be skittish when it comes to making a purchase. An unanswered question, an unsatisfactory checkout process, a second or two of extra page load time, and they can be off to another website, and you can be out a sale. That is why customer support is so important: It allows you to connect with customers at the critical juncture when they have

4 Concerns Regarding Single Page Web Design

by Ruth Hawk
Monday, March 12th, 2018

With single page websites gaining popularity as one of this year's major web development trends, it may be tempting to adopt the practice for your own website. There is, after all, no denying the beauty of most of these sites, and their mobile friendliness is a great advantage. However, single page web design has a number of drawbacks that make it a less

5 Reasons to Hire a Professional Web Development Firm

by Ruth Hawk
Wednesday, January 31st, 2018

DIY website design and development is, on the surface, an appealing option, especially for small business owners operating with lean budgets. The thought of quickly creating and implementing a website for less than what you would spend on a professional web development firm might seem like an obvious solution. The truth, however, is that professional

Post-Holiday Web Design Tips that Can Help You Boost Sales

by Ruth Hawk
Thursday, December 28th, 2017

The post-holiday sales lull is infamous among retailers. The profitable buying frenzy of November and December turns into a very quiet few months as consumers recover from their holiday spending and stay indoors thanks to colder weather. Addressing the holiday lull across all of your marketing efforts is often the best approach to boosting sales between

5 Tips for Creating Effective Holiday Landing Pages

by Ruth Hawk
Friday, December 1st, 2017

When it comes to holiday marketing, landing pages are an invaluable aspect of your e-commerce website. Not only do they serve as the place where visitors land after clicking on your email links, organic search results, and targeted holiday promotions, but they also serve as the first impression most of these visitors will have of your website. As a re

Web Development Steps to Take to Prepare Your Website for Holiday Traffic Spikes

by Ruth Hawk
Wednesday, November 22nd, 2017

With Black Friday, Cyber Monday, and the entirety of the holiday shopping season on the horizon, now is the time for businesses to make sure that their web design and web development are sufficient to withstand the influx of traffic they are about to experience. With Black Friday and Cyber Monday crowds having taken down the websites of businesses as la

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