Web Design Resource Archives

Post-Holiday Web Design Tips that Can Help You Boost Sales

by Ruth Hawk
Thursday, December 28th, 2017

The post-holiday sales lull is infamous among retailers. The profitable buying frenzy of November and December turns into a very quiet few months as consumers recover from their holiday spending and stay indoors thanks to colder weather. Addressing the holiday lull across all of your marketing efforts is often the best approach to boosting sales between

When Breaking Web Design Rules Might Work for You

by Ruth Hawk
Tuesday, May 30th, 2017

Web design has evolved as quickly as has the Internet as a whole. Along with that development has come certain rules, or best practices, that have proven themselves useful in guiding the development of appealing and effective websites. However, occasionally, as the saying goes, rules are meant to be broken, and occasionally, great web design comes when t

Dress Up Your Custom Web Design: The Use of Color in Communicating Your Message

by Ruth Hawk
Monday, May 22nd, 2017

Because color is so ubiquitous, its importance is often overlooked when it comes to web design. However, color is actually one of the most effective elements of custom web design. While there are as many ways to use color in web design as there are web pages, there are a few tips, tricks, and psychological facts that can help guide you toward more visual

Elements of a Web Design that Foster Learning

by Ruth Hawk
Friday, October 7th, 2016

75% of companies offer some kind of online instruction for their employees, and millions of students are online.

How to Simplify Your Web Design

by Ruth Hawk
Thursday, September 22nd, 2016

Simplicity in web design wins customers. A 2012 study by Google revealed that complex web designs yielded fewer conversions than did simple web designs. In fact, the simpler the website, the more conversions that website earned. And, the more complex the website, the fewer conversions it earned. People respond to simplicity because it makes it […]

Tips for Choosing Compelling Website Images

by Ruth Hawk
Thursday, September 15th, 2016

The old saying, “A picture is worth a thousand words,” has never been more true than it is in today’s digital age. With people impatient with long blocks of text, website owners like you must find ways to communicate your message quickly. In these situations, images provide the perfect solution. They deliver a message quickly, […]

WordPress, Joomla, and Drupal: A Comparison

by Ruth Hawk
Monday, September 12th, 2016

A content management system is a critically important element of a website. This platform provides the foundation you need to successfully design and run a website. And, no two CMS’s are alike. In a way, this diversity is a good thing.

How to Choose a Content Management System

by Ruth Hawk
Monday, August 8th, 2016

Content management systems (CMS) provide you with a platform for building your website. From WordPress to Drupal, they use themes, plug-ins, and other features to help you implement a successful website. Because these products are the foundation for your website, it is important to take your time when selecting one for your next web design […]

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