Social Media Category
Rank Higher Locally with SEO Best Practices for Bakeries
by Megan Marshall
Friday, June 10th, 2022
When you start a bakery, your goal is to supply the people of your community with delicious treats. However, although you may be the best cupcake-maker in town, your skills won’t necessarily equal success. People need to know that you exist, that you offer the products they crave. If you want to capture the attention […]
Make Your Organization Go Viral with TikTok Marketing
by Megan Marshall
Tuesday, May 24th, 2022
When everyone was confined to their homes, trying to find something to do to pass the time, TikTok blew up. Everyone was talking about the short-form video-sharing app. Previously, a lot of content creators were on Musical.ly, which later merged into TikTok when it was bought out. Musical.ly was a platform that focused on lip-syncing […]
How to Optimize Your Restaurant’s Web Presence
by Megan Marshall
Tuesday, May 17th, 2022
Small business owners should pay attention to the trends in their industry. One thing to be aware of, across the board, is that having a web presence is becoming exceedingly necessary. As a restaurant, you are competing with all of the other food service options in your area. Odds are, they already have a presence. […]
Instagram Marketing: The Power of Visual Content
by Megan Marshall
Tuesday, May 10th, 2022
How did Instagram become the biggest photo-sharing platform around? Its rising popularity across age groups can be tied to the fact that, for over a decade, it has rolled out some major changes. Today, Instagram isn’t just for photo-sharing. It also isn’t just about being a social channel at the individual level. It’s a business […]
How to Respond to a Social Media Crisis
by Megan Marshall
Tuesday, March 29th, 2022
With the rise in social media has come the rise in importance for social media management. Maintaining your digital reputation is critical to your success, considering how much of your business is online. One bad review can make a difference. However, that is something that you should be able to easily combat. In case of […]
Twitch Influencer Marketing: How to Effectively Advertise in the Gaming Industry
by Megan Marshall
Monday, February 28th, 2022
Twitch is a fairly new player in the influencer marketing game. Although the live-streaming platform as we know it has been around since 2011, the pandemic caused a massive boom. Back at the start, The Verge reported that, in the matter of a couple of weeks, viewership had risen by 31% and hours watched increased […]
Beginner’s Guide: How to Succeed at Using Twitter for Business
by Megan Marshall
Friday, February 25th, 2022
Twitter first popped onto the scene in 2006. It’s a simple-to-use social networking and microblogging platform that is so attractive to businesses because of its large user base. In fact, according to a 2020 report by Hootsuite, about three times as many people visit Twitter each month than those that log in. This passive viewership […]
7 Key Ways to Grow Your YouTube Channel
by Megan Marshall
Thursday, February 17th, 2022
Since launching in 2005, YouTube has taken off tremendously. Today, it boasts itself as the second largest search engine, only next to Google. It’s home to explanatory and entertaining videos alike. And because of how important video marketing has become, more and more businesses are taking advantage of the platform. They are able to bring […]
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