Social Media Archives

4 Tips for Marketing Your Business to Gen Z

by Megan Marshall
Tuesday, May 9th, 2023

Born between the late-1990s and the mid-2010s, Zoomers (aka the members of Gen Z) are known for being the first to grow up in a world that is deeply ingrained in technology. It may even be the case that you know several who had cell phones, iPads, and/or laptops in elementary school. Technology has allowed […]

Instagram’s Latest Updates: Deepen Your Follower Connections

by Megan Marshall
Tuesday, February 21st, 2023

Given how visual the platform is, Instagram is a major asset to your social media marketing strategy. You have the chance to share beautiful photos of your products, short Reels explaining your services, and 24-hour Stories that are full of personality. Livestreaming is also an option so that you can directly discuss your business with […]

Increase Brand Awareness with User-Generated Content

by Megan Marshall
Tuesday, January 17th, 2023

As a business owner, your goal is for your target audience to know your name. But given how many businesses are going after the same audience, it can be a challenge to stand out from the rest. By taking extra steps toward achieving brand awareness, you will differentiate yourself from your competitors. And brand awareness […]

Are Emojis a Good Tool for Business Communication?

by Megan Marshall
Tuesday, December 13th, 2022

When engaging with your audience online, you want to be personable. That isn’t to say that you have to act like their best friend, filling up your newsletters and social media posts with jokes and colloquialisms. Of course, if that works well for you, then keep it up! The way you execute business communication with […]

Prepare Your E-Commerce Store for Holiday Promotions

by Megan Marshall
Tuesday, November 29th, 2022

We are in the midst of the most wonderful time of the year. This is especially true for e-commerce businesses. Around the holidays, you hope to see an influx of shoppers who are buying gifts for their family and friends, with the convenience of doing so online. But the reality is, you cannot bank on […]

12 Tips for Posting Social Media Stories

by Megan Marshall
Friday, November 25th, 2022

There is no better way to build brand loyalty than through storytelling. Every time you make a post on social media, you should not solely be thinking about what products or services your business offers. Instead, you need to consider who you are at your core. What do you value? Where did you come from? […]

What is Happening Right Now with Twitter?

by Megan Marshall
Tuesday, November 22nd, 2022

The primary purpose of Twitter is to connect people. Through this platform, users are able to share their thoughts, learn about products and services, and catch up on the latest news from around the world. It’s your one-stop shop for all things business, culture, and politics. Since its start in 2006, Twitter has grown into […]

Black Friday Marketing Ideas for Your Small Business

by Megan Marshall
Tuesday, November 1st, 2022

Despite the cost of products being slashed significantly, Black Friday is a big deal in the United States because it brings in billions of dollars per year. The occasion marks the biggest retail sales day in the nation, so Black Friday is often considered the start of the holiday shopping season. With that in mind, […]

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