Small Business Archives

The Rise of Drag-and-Drop DIY Web Design Tools and How They Could Be Impacting Small Businesses

by Jacqueline Sinex
Tuesday, February 15th, 2022

Web consultant Jacqueline Sinex takes a deep dive into the rise of DIY front-end website builders and how they really impact small business. Learn more about the benefits, the road blocks, and the potential missed opportunities.

How to Use LinkedIn to Connect to Your Community

by Megan Marshall
Monday, January 31st, 2022

As the world’s largest professional network on the internet, LinkedIn aims to strengthen relationships and form new ones with those in your industry. It includes students who are seeking part-time jobs, fresh-faced small business owners, and the longtime CEOs of major enterprises. Each member is hoping to advance their career in some way. With your [&h

What is the Return on Investment of SEO?

by Megan Marshall
Thursday, January 27th, 2022

Every business should care about search engine optimization (SEO). Essentially, SEO is the combination of practices to boost your placement on Google, Bing, and more. It is an organic marketing method, meaning you don’t have to deal with paying per click on your ads. Instead, year over year, you see gradual, valuable improvement. Of course, […]

Showcase Your Work by Including Case Studies on Your Website

by Megan Marshall
Monday, January 24th, 2022

The majority of consumers will consider the experiences of their peers before they buy something. Imagine you are considering purchasing a product. The necessary research is complete, but you still aren’t completely sold. You know that one of your friends had gotten this product in the past. So, you decide to ask them whether they […]

Cool Things with Gravity Forms: Make a Quiz

by Jacqueline Sinex
Wednesday, January 19th, 2022

We’re back to explore the capabilities of the popular WordPress plugin Gravity Forms. As you may already know from my past tutorials, Gravity Forms is one of my favorite tools to “nerd out” with. In this walk through, you will see how we can align the Quiz Add-On to create gamification-style content. Making Purposeful Quiz […]

Online Quiz theme - how to create a quiz

How to Get the Most Out of an Email Marketing Strategy

by Megan Marshall
Thursday, January 13th, 2022

Nobody likes unsolicited messages. There’s a folder for spam on your email for a reason. If your business sends out an email that goes straight to that folder, or else gets immediately deleted from the inbox, your time spent constructing the message was a waste. With an email marketing strategy, you will know what to […]

Customer-Centric Marketing: How Your Buyers Really Feel About Your Business

by Megan Marshall
Monday, January 10th, 2022

In order to have a lasting business, look at the world from the point of view of your customers. You have a lot of detailed knowledge about your industry, but it may not mean anything to the consumers. Your audience has to connect with your brand. People want to work with and purchase from businesses […]

3 Different Approaches to E-Commerce

by Jacqueline Sinex
Tuesday, January 4th, 2022

Although the goal for selling online may be the same, there are several different ways that a business can approach e-commerce. What's the right e-commerce approach for you?

Small Business Category