Small Business Archives

10 Email Marketing Mistakes to Avoid

by Megan Marshall
Tuesday, August 23rd, 2022

Email is a preferred communication channel by consumers of all backgrounds. This is because we check our emails on a daily basis. With that in mind, any business owner can benefit from incorporating email marketing into their digital campaign. You just have to know how to get your message across effectively. As a savvy marketer, […]

How to Reduce Your Shopping Cart Abandonment Rate

by Megan Marshall
Friday, August 19th, 2022

Have you ever added a product to your online cart and ended up not buying it? E-commerce businesses face this problem constantly. Shopify has even reported that 69.57% of shopping carts are abandoned. This means that a considerable amount of money is slipping through the fingers of the owner. Of course, this is a major […]

The Importance of Online Privacy and Protecting Your Website Visitors

by Megan Marshall
Tuesday, August 9th, 2022

So much of our lives reside in the digital sphere. We have social media accounts with our real names, our real schools tagged, and our real relatives and friends following us. Our Google Business Profiles and websites have all of the necessary details about who we are and what we do professionally. Public figures have […]

Business Strategy Tips for Back-to-School Digital Marketing Campaigns

by Megan Marshall
Tuesday, August 2nd, 2022

It’s that time of year again… Summer is coming to a close, and school is about to pick back up. This means we are going to be bombarded with commercials and deals across a variety of products. Whether you are an e-commerce shop or a brick-and-mortar store, you can implement strategies that will have students […]

5 Great Ways to Earn High-Quality Backlinks

by Megan Marshall
Friday, July 22nd, 2022

Backlinks are a major part of your linking strategy. These are links that come from other sites, essentially acting as votes of confidence about your site. Despite Google having made many changes to its algorithm through the years, backlinks continue to be one of the most important ranking factors. But something to be aware of […]

Snapchat for Business: Reach a Younger Audience

by Megan Marshall
Tuesday, July 19th, 2022

Over the course of the past decade, Snapchat has made major strides in terms of its design and capabilities. The core concept has been to allow users to communicate online creatively. However, it has grown significantly since its start as a person-to-person photo-sharing app. Today, you are able to message multiple users at once. You […]

Anyone Can Write!: The Guide to Publishing Your First Business E-Book

by Megan Marshall
Tuesday, July 12th, 2022

E-books, or electronic books, are exactly what you think they would be. They are book files that you can read on a device, rather than in a printed copy. No matter what size device you are accessing them on, they are able to fit your screen so that you can easily follow along. This goes […]

Find Your Signature Brand Style to Stand Out From the Pack

by Megan Marshall
Tuesday, June 28th, 2022

You can’t start a business without tackling branding. A cohesive signature brand style will create a strong perception of what your business is at its core. It’s something that you will be able to use in every aspect of your online presence. Even without your name attached, someone should be able to recognize a piece […]

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