Small Business Archives

The Importance of Testimonials and Reviews on Your Website

by Jacqueline Sinex
Friday, July 5th, 2013

Testimonials should be an integral part of your website. If you are planning a new web design layout, plan to have a prime space for testimonials, ratings, and reviews. According to an eMarketing report in 2010, “Consumer reviews are significantly more trusted — nearly 12 times more — than descriptions that come from manufacturers…

Adding Case Studies to Your Website

by Jacqueline Sinex
Monday, April 22nd, 2013

Case studies are a powerful tool for business. A good case study is basically a testimonial coupled with an explanation of what you do. If you are a service business, or in a business-to-business industry, it can be difficult to convey to prospects what they will get and how they will benefit from being your […]

Designing a Great Meetup Page

by Jacqueline Sinex
Monday, April 8th, 2013

Meetup.com, the popular and rapidly growing community for group gatherings, updated its design tools in April 2013. Many of us participate in business-related events on Meetup to network with area professionals, meet like-minded experts and connect with our communities. It can also be quite fun to help manage a Meetup. Meetup provides a strong platform

Symptoms of A Bad Blog & How To Fix It

by Brian Disbot
Friday, April 5th, 2013

We can all recognize “good” blogs when we see them, but we might not instantly know why we consider some blogs to be better than others. In general, there are two things that make a blog “good,” or worth reading: interesting or educational topics and easy-to-understand writing. When hunting for a good read, users typically [&helli

Mobile Theme Design for WordPress

by Jacqueline Sinex
Monday, March 25th, 2013

“Mobile-friendly” is a buzzword lately with businesses. Small businesses want to know how to easily develop an attractive mobile website. If you have a WordPress-based website, updating your web design with mobile-friendliness may be easier than you think. WordPress software is easily customized using “themes”. Your website ha

What Merchants Want in E-Commerce

by Jacqueline Sinex
Wednesday, March 20th, 2013

Over the years, I have had a lot of conversations about e-commerce. Most of these conversations start out with a merchant (a business trying to sell something) expressing a desire to sell online, but having no grasp of where to start. They just know they want to sell products. So then we start talking about […]

Dominating SEO

by Brian Disbot
Wednesday, March 6th, 2013

A strong web presence can do wonders for any business. From attracting new customers to keeping loyal ones up-to-date on new or improved products and services, and online marketing plan can serve as a major expediter to delivering quality information and customer service. However, business owners do not always have the time to maintain a […]

Relaunching a Website with a New Domain Name

by Jacqueline Sinex
Friday, March 1st, 2013

It seems like lately, many companies and non-profit organizations are rebranding. The rebranding effort often includes a completely new domain name. When you say it out loud, changing a name seems simple. But when it comes to websites, a domain name change could have a major impact on your website’s accessibility and search engine marketing [&h

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