Small Business Category

5 Tips for Improving Your Business Website

by Ruth Hawk
Thursday, June 4th, 2015

As an Austin-area business, one of the most effective avenues open to you for garnering more customers and expanding your brand beyond Austin is your website. A thoughtfully designed and easily accessible site will be far more likely to rank high in Google search results and attract the attention of potential customers. There are five […]

business blogging and websites

Content Marketing Workshop Recap

by Jacqueline Sinex
Friday, May 29th, 2015

On May 20th, WEBii hosted a workshop called Content Marketing for Small Businesses and Non-Profits. Co-presented with Jessica Scanlon of Hot Dog Marketing, we covered various topics related to the landscape of online content. We were happy to see a variety of business owners and non-profit organization administrators attend. Participants included a pro

WEBii Event content marketing Workshop

Tips for DIY SEO in 2015

by Ruth Hawk
Friday, May 8th, 2015

Small businesses often wonder how to improve their SEO rankings on a limited budget. The good news is that there are many things a small business can do to improve its rankings.

Google Doodle example

7 Ideas to Improve Conversion in Your Online Store

by Jacqueline Sinex
Wednesday, April 22nd, 2015

Establishing a solid shopping cart and web design is a start, but converting visitors into sales in an ongoing science.

Selling products online

The Real Flow of Online Marketing

by Jacqueline Sinex
Wednesday, April 8th, 2015

Websites are the central hub of marketing today, right? Well, maybe there is a little more to it than that. Traditionally, we plan out our web design and populate it with some content. Then we establish all of our social media channels and make them pretty with our branded graphics. Next, we start telling people […]

Basic cyclical flow of marketing

Trying to Convert Website Visitors Into Customers

by Samantha Rivera
Monday, April 6th, 2015

So you’ve invested some major money in professional web development and an aesthetically pleasing site for your business. Receiving new customers doesn’t just require improving your search engine optimization services. You’re receiving a lot of traffic, but you can’t manage to turn all of that traffic into business. Is there something your websit

website visitors who love you

Blogs Are Not Just for Bloggers

by Jacqueline Sinex
Monday, March 16th, 2015

Do you care about website traffic? What about customer relationships? These things are directly impacted by the content of your website.

Why Is Content So Important for SEO?

by Lizzy Cederberg
Wednesday, March 11th, 2015

This is a question we get asked a lot – why does content matter so much? The truth is, it matters because search engines care about it.

business blogging and websites