Small Business Archives

Celebrating 20 Years of WordPress as a Digital Agency

by Megan Marshall
Tuesday, May 30th, 2023

You may be familiar with WordPress, the content management system (CMS) that powers millions of websites. It may even be what your website was built on. But what you may not know is that, on May 27th, 2023, WordPress reached the impressive milestone of 20 years. Across the globe, digital agencies just like ours who […]

4 Tips for Marketing Your Business to Gen Z

by Megan Marshall
Tuesday, May 9th, 2023

Born between the late-1990s and the mid-2010s, Zoomers (aka the members of Gen Z) are known for being the first to grow up in a world that is deeply ingrained in technology. It may even be the case that you know several who had cell phones, iPads, and/or laptops in elementary school. Technology has allowed […]

How to Stay Connected in a Remote Work Environment

by Megan Marshall
Tuesday, April 25th, 2023

Many businesses have transitioned into remote and hybrid settings in recent years. This is, in part, due to the pandemic altering life as we knew it. But plenty of groups had already decided to make this leap, given how increasingly digitized our world has become. Business owners have found that a remote work environment means […]

Is Pop-Up Advertising the Right Move for Your Website?

by Megan Marshall
Tuesday, April 18th, 2023

Each type of advertising has its own strengths and weaknesses. Therefore, businesses need to be smart with their decisions on how to advertise. They must consider their target audience, budget, and unique set of goals, rather than simply investing in whatever they have heard works. Just because someone else in your industry had success with […]

What Can Google Maps Do for My Restaurant?

by Megan Marshall
Tuesday, April 4th, 2023

Before the age of technology, when you wanted to buy something, you had to physically travel to a business. But in recent decades, that has dramatically shifted. You are now able to go to a business’s website and make purchases with just a few clicks, without leaving the comfort of your couch. The same idea […]

8 Ways to Promote Your E-Commerce Shop Year-Round

by Megan Marshall
Tuesday, March 7th, 2023

The modern-day marketplace is highly competitive. And the reason for this is the power of e-commerce. It allows us to have shopping experiences right from the comfort of our own homes. Or from our offices. Or from the street, bus, or car. Essentially, shoppers no longer feel the need to run from store to store […]

Ways that Your Business Can Give Back to Your Community

by Megan Marshall
Tuesday, January 24th, 2023

Promoting a positive brand image is the key to your success. A big part of this is corporate social responsibility (CSR). CSR is an incredibly impactful business remodel. It holds you accountable in various aspects of society, broken into the pillars of philanthropic, ethical, financial, and environmental. You are able to engage in any or […]

Increase Brand Awareness with User-Generated Content

by Megan Marshall
Tuesday, January 17th, 2023

As a business owner, your goal is for your target audience to know your name. But given how many businesses are going after the same audience, it can be a challenge to stand out from the rest. By taking extra steps toward achieving brand awareness, you will differentiate yourself from your competitors. And brand awareness […]

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