Small Business Category

How to Prepare Your E-Commerce Website for the Holidays

by Ruth Hawk
Monday, November 30th, 2015

Even if you already have a compelling and profitable site, there are a number of things you can do to make it even more effective during the holidays.

christmas and holiday website prep

How to Win the Hearts of Your Online Customers

by Jacqueline Sinex
Friday, November 13th, 2015

Your business would be nothing but a hobby without customers. Follow these recommendations to win the hearts of new customers and keep them loyal.

satisfied customers having cupcakes

How to Use Your Website to Establish Thought Leadership in Your Field

by Ruth Hawk
Friday, November 6th, 2015

Thought leadership is an important concept for businesses looking to build brand awareness and attract customers.

Thought leadership and online marketing

The Challenges We Face in Online Marketing

by Jacqueline Sinex
Tuesday, October 6th, 2015

Over the years, I have learned a few things about websites – how to build them, how to manage them, how to promote them. And I have also observed the challenges we often come across when trying so hard to have a successful online presence. It really doesn’t matter what kind of business you are in […]

Web Marketing Segmentation

How to Do an SEO Audit

by Ruth Hawk
Wednesday, September 23rd, 2015

Regardless of whether you have been implementing SEO for years or have just begun, an SEO audit is one of the most important search engine optimization services you can utilize for ranking higher in the search engines.

4 Elements Every Business Should Include On Its Website

by Ruth Hawk
Monday, July 6th, 2015

Including the following four elements on your website can increase its appeal, visibility, and effectiveness.

business person searching a website

Interesting Trends in Web Design That Affect Business

by Jacqueline Sinex
Thursday, June 25th, 2015

Trends in consumer behavior have changed, and people are more savvy with technology and more attracted to Internet media, regardless of age or demographic.

mobile web design

How to Streamline Building Your First Online Store

by Jen Sayroo
Tuesday, June 23rd, 2015

Are you playing with the idea of taking your brick and mortar strictly online or adding the option of online shopping?

online store ecommerce

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