SEO Archives

The Guide to the Google SERP: Everything You Need to Know

by Megan Marshall
Tuesday, March 22nd, 2022

Google is the big dog on campus. While there are other search engines out there, such as Bing and Yahoo, none of them can compete with its power. HubSpot found that 92% of the global search engine market share is taken up by Google. It also estimates that 5.6 billion search queries are being processed […]

Why Should You Do a Competitive Market Analysis?

by Megan Marshall
Friday, March 4th, 2022

One of the most important parts of your marketing campaign should be checking out your competitors. Without doing so, how can you truly understand why they are getting the customers that you aren’t? Every business has its pros and cons. If people are perceiving you to have more cons than someone else, of course they […]

7 Key Ways to Grow Your YouTube Channel

by Megan Marshall
Thursday, February 17th, 2022

Since launching in 2005, YouTube has taken off tremendously. Today, it boasts itself as the second largest search engine, only next to Google. It’s home to explanatory and entertaining videos alike. And because of how important video marketing has become, more and more businesses are taking advantage of the platform. They are able to bring […]

10 Key Performance Indicators You Should Be Tracking on Your Website

by Megan Marshall
Monday, February 7th, 2022

Your digital marketing campaign needs to include goals. By using key performance indicators to support your strategy, you will be able to quantifiably measure the success of your website. You can look back at the performance data over time to see what improvements have been made, as well as where you still need to improve. […]

What is the Return on Investment of SEO?

by Megan Marshall
Thursday, January 27th, 2022

Every business should care about search engine optimization (SEO). Essentially, SEO is the combination of practices to boost your placement on Google, Bing, and more. It is an organic marketing method, meaning you don’t have to deal with paying per click on your ads. Instead, year over year, you see gradual, valuable improvement. Of course, […]

The Importance of Copyediting Your Website Content

by Megan Marshall
Thursday, January 27th, 2022

Once you have gotten all of the content integrated into your website, you need to edit it. The first stage will be reviewing the writing to see how cohesive and effective it is. Your business has a particular voice that needs to shine through, whether it’s playful or professional. Are you accurately delivering your brand […]

7 Steps on How to Set Up a Google Business Profile

by Megan Marshall
Wednesday, January 26th, 2022

Before we dive in, what even is a Google Business Profile? Do you need it? The short answer is yes. No matter the size of your business, it’s a great tool to have so that potential customers can immediately find you. When your name is typed in, whether it be to Google Search or to […]

Showcase Your Work by Including Case Studies on Your Website

by Megan Marshall
Monday, January 24th, 2022

The majority of consumers will consider the experiences of their peers before they buy something. Imagine you are considering purchasing a product. The necessary research is complete, but you still aren’t completely sold. You know that one of your friends had gotten this product in the past. So, you decide to ask them whether they […]

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