SEO Archives

Understanding How Keyword Match Types Work

by Megan Marshall
Tuesday, December 6th, 2022

Keywords are the phrases that tell search engines about the content on your website. When a user types a query into a search engine, they are expecting to receive meaningful information. Essentially, the significance of keywords comes from the users themselves. Therefore, advertisers and marketers alike need to be smart about the keywords they choose [&h

What is the Value of Metadata to Search Engines and Users?

by Megan Marshall
Friday, November 11th, 2022

Picture this… You search for something on Google. This could be something like “best orthodontist in Austin.” Google provides you with hundreds of thousands of search results that could direct you to the perfect orthodontist for you. But of all of the links that you see, you aren’t going to blindly start clicking. Instead, you […]

Core Web Vitals: Measuring and Evaluating Your Website with Google

by Megan Marshall
Tuesday, November 8th, 2022

When you develop a website, you should be thinking with your visitors in mind. Ultimately, their positive user experience is dependent on whether or not you fulfill their needs. Do your research on what it is that your audience values, as well as what their abilities are. This needs to be paired with your own […]

What I Have Learned About SEO in One Year at WEBii

by Megan Marshall
Tuesday, October 18th, 2022

I didn’t go to school for marketing. I’m an English major. To all of the other English majors out there reading this, hold your applause. You, too, can get a job after college! Writing has quite literally always meant everything to me. When I was seven years old, my best friend and I would put […]

SEO Case Study Examples for Success

by Elizabeth Foley
Monday, September 26th, 2022

SEO case studies provide effective learning opportunities by describing the steps others took to achieve success. Additionally, SEO case studies offer real-life examples of tactics and strategies being implemented. As a result, SEO case studies help businesses identify measurable SEO goals they might want to achieve themselves. Example of SEO Strategy�

Get the Most Out of Your Driving School Website

by Megan Marshall
Friday, September 16th, 2022

Being taught the proper skills for driving is necessary before getting on the road. In fact, when between the ages of 14 and 25, taking a driver’s education course is mandatory in Texas. The course will last at least 32 hours, along with additional time spent practicing with an adult. This ensures that students feel […]

Expert SEO Tips for Colleges and Universities

by Megan Marshall
Tuesday, August 30th, 2022

Do you want more students to notice your school or certain programs that you offer? That’s where search engine optimization (SEO) comes in. This is the process of making improvements to your website so that you increase your search engine visibility. It isn’t just businesses that need to consider it. After all, there are several […]

Bring Your Older Content Back to Life by Updating Blog Posts

by Megan Marshall
Friday, July 29th, 2022

The point of a blog is to provide your audience with content that is valuable to them. Perhaps they are looking up something on Google and your expert blog post is on the first page. Upon reading this piece, they may decide to check out your other blog posts, or else your products and services […]

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