SEO Archives

Easy (and Free) Link-Building Techniques

by Morgan
Friday, November 13th, 2009

You need “link juice” to increase your site’s ranking in the SERPs. Here are a few easy, free link-building tactics that can be used by any business owner! Donate your services to a good cause or have an event that will draw media attention. Remember to take lots of pictures and videos for posting on […]

Quick Tip: The Power of YouTube

by Morgan
Monday, November 2nd, 2009

Still racking your brain to come up with a quick way to build links to your website and increase your online exposure? Fact: YouTube consistently ranks as a Top 5 Search Engine; last month alone it was used by 125.5 million Americans. YouTube, like every search engine, uses its own algorithm and delivers unique results… […]

Social Networking 101

by Morgan
Monday, October 26th, 2009

Love it or hate it, social networking is an essential aspect of business in the 21st century. Social networking not only keeps you informed with regards to what your customers and competition are up to, but it is also one of the easiest ways to enhance brand awareness and credibility… or hurt it. Pay attention […]

Advantages of Outsourcing SEM

by Morgan
Friday, October 16th, 2009

If your company is serious about seeing significant ROI from its search marketing efforts, it’s a good idea to hire an outside firm. Oftentimes, tedious hours of link building and keyword research are assigned to the intern… the secretary will tweet to an audience of three followers once a week… and every once in a […]

Google Says Buh-Bye to Meta Keywords

by Jacqueline Sinex
Tuesday, September 22nd, 2009

Have you heard? After years of speculation, it’s official: Google’s Matt Cutts stated that Google’s indexing formula ignores the ‘keywords’ meta tag. What does this mean? The meta keywords tag does nothing for your position on Google. However, they are still used by many other search engines and directories, so don’t b

Quick Tips: Interactive Media Frenzies

by Jacqueline Sinex
Monday, August 3rd, 2009

2009 is proving to be a turning point in the number of small business owners who have asked us about using audio and/or video media in their websites. But while awareness of these interactive mediums has grown, it isn’t always advisable to start plastering video and audio files all over your website. Remember to go […]

Are Meta Tags Important?

by Jacqueline Sinex
Monday, April 27th, 2009

A lot of website owners hear the term “meta tag” at some point and aren’t really sure what it is. Then they start to panic and wonder if their website designer included this. This topic can be rather extensive, so I will just cover some brief points. Firstly, there are many types of meta tags. […]

Create a Homepage That Sells

by Jacqueline Sinex
Monday, February 23rd, 2009

Simple is good, but beware of oversimplifying. A homepage needs to be more than just one picture of your product with an “enter” link. Gone are the 1990s. You need to design your homepage for 2 audiences – your visitors (humans) and the search engines (robots). Here are some tips: Include a brief yet specific […]

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