SEM Archives

Google Business Profile 101: How to Use it & SEO Benefits for Your Local Business

by Julissa Guadagni
Tuesday, April 9th, 2024

Google Business Profile. You may have heard of it. But you’ve most likely interacted with it before. When you type in a local search query into Google, such as “restaurants near me,” the search engine results page (SERP) will generate a list of restaurants in the surrounding area based on their distance to your location. […]

Understanding How Keyword Match Types Work

by Megan Marshall
Tuesday, December 6th, 2022

Keywords are the phrases that tell search engines about the content on your website. When a user types a query into a search engine, they are expecting to receive meaningful information. Essentially, the significance of keywords comes from the users themselves. Therefore, advertisers and marketers alike need to be smart about the keywords they choose [&h

Advance Your Business Goals with Google Search Ads

by Megan Marshall
Tuesday, October 25th, 2022

Although Google doesn’t share its search volume data, it’s clear that the search engine has a massive reach. When people have any sort of question, turning to Google is the quick and easy solution. It has been estimated that Google processes 63,000 search queries every second. This is equal to approximately two trillion searches per […]

How to Increase Your Website User Engagement

by Jacqueline Sinex
Tuesday, June 22nd, 2021

Engagement of your visitors not only satisfies search engines; it also indicates that your prospects are closer to buying and that your customers are more invested.

Are Keywords Still Important for SEO?

by Ruth Hawk
Monday, October 21st, 2019

Back in the early days of search, keywords were the heart and soul of search engine optimization. Filling content with the right search terms was an almost guaranteed way of drawing in visitors and making money off of your site. Today, some argue, keywords are no longer necessary. Google’s algorithm is so advanced that it […]

Search Marketing and ROI: Facts and Figures to Support Its Profitability

by Ruth Hawk
Thursday, October 17th, 2019

If you are spending money on digital ads, it is very important that your ads earn you a satisfactory ROI. Can search marketing deliver?

Should You Bid on Branded Terms for Search Engine Marketing in Texas?

by Ruth Hawk
Wednesday, February 6th, 2019

When it comes to building your online presence, you have two main options: Search Engine Optimization and Search Engine Marketing, also known as PPC advertising. While search engine optimization is generally “free” (besides the time and manpower it requires), search engine marketing requires a financial investment from businesses. At its mo

10 Things that Google Discontinued

by Ruth Hawk
Friday, October 26th, 2018

On October 8, Google announced that it would shutter its social media channel Google+ in 2019, after revelations that Google+ had left users’ personal data vulnerable to hackers. And here are some ways this may impact your web design. While Google has gained a reputation for its wildly successful endeavors, including Google Hangouts, Gmail, Google

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